Digital Marketing Manager

JOB DESCRIPTIONS:

• Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets


• Responsible to develop content and artwork for social media and online platforms


• Photography and videography skills will be advantageous


• Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书, etc)


• Conceptualise and set up lead generation platform through different marketing channels


• Conduct market research on competitors marketing campaign, brand positioning and awareness


• Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment.


• Evaluate the effectiveness of marketing channels and activities


• Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation.


• Maintaining company's websites and managing online enquiries


• Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools.


• Work closely with the marketing team by providing relevant social content to enhance marketing campaigns.


• Excellent understanding of the social media landscape, metrics, user behavior, and influencers.


• Developing good interdepartmental relationships to achieve efficiency and positive outcomes.

JOB REQUIREMENTS:

• Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred


• Strong writing and verbal communication skills to create content for customers primarily from the Philippines and Indonesia.


• Knowledge in WooCommerce & Shopify will be a big plus.


• Proficiency in Adobe creative software (e.g. Photoshop etc.) is required


• Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy


• Good understanding of social media trends, digital marketing concepts and strategies


• Good verbal and written communication skills


• Any other marketing duties as assigned