Digital Marketing Manager

Philippines - Growth [For Pooling]

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As the Digital Marketing Manager, you’ll turn customer insights, performance data, and competitor intel into sharp, compliant, high-impact content to amplify paid media and product stories. As a hands-on leader, you’ll guide a high-energy digital team while continuously upgrading processes, policies, and platforms to keep Tonik fast, relevant, and ahead of the curve

Responsibilities

• Reports to the Head of Marketing.


• Creates and owns the strategy and implementation plan for marketing campaigns on the following digital channels: social media (Facebook, Instagram, Tiktok, LinkedIn) and company website


• Effectively manages the communication and content plan for social media.


• Closely monitors and reports the performance of digital marketing campaigns, with KPI’s directly linked to business performance.


• Carefully manages regulatory digital risk KPIs with compliance.


• Regularly gets customer insights from digital channels based on customer social media voice in our channels.


• Gathers information and shares digital campaigns of competitors to the team


• Works closely with the growth marketing team in managing comms for paid media campaigns.


• Ensures that the website is always up to date in terms of content – product descriptions, new campaigns, SEO blogs etc.


• Leads and directs the digital marketing team (content manager, social media managers and multimedia officer)


• Constantly reviews existing business processes and develops guidelines and policies, as needed for the team’s common reference

• Bachelor’s degree in marketing, management or other similar degree


• At least 7 years of handling digital marketing roles with at least 3 years of experience managing a team


• Very clear understanding of digital marketing principles- social media, website, SEO.


• Strong leadership and people management skills


• Data driven and strategic thinker.


• Executes plans flawlessly, great project management skills.


• Exceptional leadership, organizing, presentation and communication skills


• In-depth knowledge of industry best practices