Digital Marketing & Merchandising Executive

Job description:

We are looking for a hands-on and creative individual to drive online sales growth through digital campaigns and effective product merchandising. You will work closely with florists and operations to plan product launches, optimize listings, and keep our e-commerce store fresh and competitive.

Key Responsibilities

Digital Marketing

• Plan and execute marketing campaigns across various channels and collaborating with external agencies.

• Track and analyze campaign performance using tools such as Google Analytics.

• Build reports and dashboards to measure KPIs including conversion rates, ROAS and CPC.

• Provide insights and recommendations to improve future campaigns

Merchandising & Product Planning

• Collaborate with florists on new collections and seasonal launches

• Manage product uploads, descriptions, pricing.

• Source packaging and new product ideas aligned with brand

Requirements

• 1–3 years experience in digital marketing, e-commerce, or merchandising

• Creative, data-driven, and commercially minded

• Strong coordination skills and able to work in a fast-paced environment