Digital Marketing & Sales Internship

Key Responsibilities

1. Digital Sales & Revenue Growth

• Achieve sales targets across e-commerce platforms (e.g., Amazon, Lazada, Shopee, Best Buy, company webstore).

• Develop and execute digital channel sales strategies to increase product visibility and conversion rates.

• Manage online promotional campaigns, bundles, and seasonal offers with partners.

• Respond to online sales inquiries and convert leads generated through digital channels.

2. E-Commerce & Marketplace Management

• Work closely with e-commerce platforms and online retailers to optimize product listings, content, pricing, and availability.

• Monitor stock levels, product visibility, ratings, and search rankings on digital marketplaces.

• Analyze conversion data and optimize digital advertisement strategies to improve performance.

• Plan and participate in online campaigns/ events (e.g., 11.11, Black Friday, Prime Day).

• Own the strategy for and execution of store landing pages, ensuring they are optimized for conversion rate (CRO).

3. Client & Partner Relationship Management

• Build strong relationships with online retail partners, distributors, digital channel managers and end-consumers.

• Coordinate with category managers to secure digital shelf space and promotional slots.

• Provide product training and support to partners to boost sales readiness.

4. Product Knowledge & Presentation

• Maintain expert-level knowledge of all products—features, specs, competitive advantages, and target markets.

• Conduct online demos or presentations for customers, resellers, and B2B clients.

• Communicate unique selling points (USPs) effectively in digital formats.

5. Data Analytics & Reporting

·        Monitor, analyze, and report on key performance indicators (KPIs), campaign performance, online sales data, customer behavior, and competitor performance.

• Prepare regular sales forecasts, performance dashboards, and marketplace insights for continuous campaign improvement.

• Identify underperforming SKUs and recommend corrective actions (pricing, stock, content updates).

• Implement and manage tracking to ensure accurate attribution of revenue to marketing efforts.

6. Marketing Collaboration

• Coordinate with digital marketing teams to align product campaigns, ads, SEO/SEM efforts, and influencer strategies.

• Provide feedback on content quality (product descriptions, images, videos, comparison charts).

• Support marketing in launching new products online and driving pre-orders.

Competencies & Behaviors

• Data-Driven: Makes decisions based on data, not gut feeling. Obsessed with metrics and ROI.

• Growth Mindset: Constantly experimenting, testing, and optimizing to find new ways to drive Sales.

• Focused on Execution Velocity: Understands that speed and quality to optimize store listings, content and activities to drive conversions.

• Collaborative Bridge-Builder: Works seamlessly with Commercial Growth and Demand Generation to ensure alignment and shared goals.

• Results-Obsessed: Takes personal accountability in customer satisfaction, high-performance digital store and contributing to revenue.

Key Performance Indicators (KPIs)

• Online sales revenue growth

• Marketplace traffic and conversion rates

• Product visibility and search ranking

• Sell-through rate and stock health

• Customer reviews, ratings, and engagement

• Campaigns and Platform Advertisements ROI (e.g., digital promos, influencer activations)

• New product launch performance