Digital Marketing Senior Executive (Performance Marketing)

Key responsibilities:

●    Responsible for the overallSingapore digital traffic and sales / revenue growth. Able to define keysuccess factors and performance metrics for all activities and analyse resultsin the context of driving overall business KPIs.

●    Strategize and design digitalmarketing roadmaps and key digital campaigns (e.g. double-digit festivals) accountingfor Social, SEM, SEO.

●    Formulate mid-term, seasonal,monthly and weekly plans and strategies to achieve performance marketing KPIs

●    Briefing creative requirements forpaid media campaigns on (Facebook, Instagram, TikTok, etc,.)

●    Coordinate with agencies andinternal teams to ensure proper execution of paid media always-on and strategiccampaigns.

●    Preparing budgets and media briefsto agencies.

●    Assist in managing and optimizingaffiliate partnerships to drive revenue growth.

●    Support recruitment of newaffiliates and maintaining relationships with existing partners.

●    Tracking and reporting of campaignperformance across all paid media and performance marketing platforms.

●    Monitor and analyze keyperformance metrics (CTR, CPC, ROAS, conversion rates), and provide learningsand insights for optimization.

●    Analyse, review & reporting ofchannel performance, while leading initiatives to build and champion globalbest practices.

●    Be part of the process to strictlyadhere to online creative guidelines. Build, enhance and translate our brandidentity to digestible consumer fronting content

●    Work with cross-functional teamsto align paid media strategies with broader business objectives.

Requirements:

●    3-5 years of experience in paidmedia, digital marketing, or performance marketing.

●    Proficiency in Google Ads, MetaAds Manager, TikTok Ads Manager, Affiliate Platforms.

●    Strong analytical skills and abilityto interpret campaign data.

●    Familiarity with tracking toolssuch as Google Analytics.

●    Multi-tasker who can managemultiple projects simultaneously with strong project management capabilities ina fast-paced environment.

●    Strong outcome-based,result-oriented mindset

●    Analytical mindset with acuriosity to glean insights from data & translate into actionable plans

●    Resourceful with problem solvingattitude, and an affinity to challenge status quo and find solutions withinoperating constraints.

●    Team player with a can-do attitudewho enjoy working in a fast-paced environment

●    Excellent communication andcollaboration skills, with the ability to work cross-functionally and withexternal partners

●    Attention to detail with goodlevels of accuracy

●    Microsoft software [Excel,PowerPoint, Word], Google Analytics