Digital Marketing / SEO Instructor

About Vertical Institute

Vertical Institute is a leading Singapore-based AI training provider focused on equipping working professionals with in-demand, career-advancing skills. We focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore, and have trained tens of thousands of professionals across both individual and corporate programmes, including partnerships with government agencies and enterprises.

Our mission is to help individuals and organisations stay relevant and competitive in an AI-driven economy. We design and deliver practical, hands-on courses that equip professionals with immediately applicable skills that drive real outcomes at work.

We are a fast-growing organisation that values ownership, speed, and continuous improvement. If you are excited about shaping how AI transforms work and education, you will find strong alignment here.

Key Responsibilities

• Deliver engaging and interactive digital marketing training sessions to working professionals and career switchers

• Facilitate hands-on workshops covering SEO, Google Ads, YouTube marketing, and campaign analytics tools

• Guide learners through real-world case studies, marketing strategy development, and campaign execution

• Support learners in practical exercises, assignments, and project-based work

• Ensure training delivery aligns with SkillsFuture Singapore (SSG) standards and requirements

Requirements

• ACTA or ACLP certification (mandatory)

• Minimum 5 years of experience in digital marketing or performance marketing

• Strong hands-on expertise in:

  • SEO tools and optimisation strategies

  • Google Ads platforms and campaign management

  • YouTube marketing tools and content optimisation strategies

  • Digital campaign analytics and reporting tools

• Prior experience in teaching or training adult learners is an advantage

Engagement Arrangement

Trainers may be engaged on a contract or adjunct basis, with opportunities to deliver one or multiple courses depending on expertise and availability.