Digital Marketing / SEO Instructor
Vertical Institute
Description
About Vertical Institute
Vertical Institute, located at the Lifelong Learning Institute in Singapore, delivers practical, industry-relevant training that helps professionals build in-demand skills and achieve real career outcomes.
Having trained over 40,000 learners, the institute offers programmes across technology, data, AI, digital, and workplace skills, combining hands-on learning with real-world application. Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF), supporting professionals to stay competitive in a fast-changing economy.
Role Overview
Vertical Institute is seeking a Digital Marketing Trainer to deliver practical, outcome-focused training programmes on modern digital marketing strategies and tools.
Courses may include:
SEO Marketing
Google Marketing
YouTube Marketing
Key Responsibilities
Deliver engaging digital marketing training sessions to working professionals and career switchers
Facilitate hands-on workshops covering SEO, Google Ads, YouTube marketing, and campaign analytics tools
Guide learners through real-world marketing case studies, strategy development, and campaign execution
Support learners in practical activities, assignments, and project work
Ensure training delivery aligns with SkillsFuture Singapore (SSG) standards and requirements
Requirements
ACTA or ACLP certification
Minimum 5 years of experience in digital marketing or performance marketing
Strong hands-on expertise in:
SEO tools and optimisation strategies
Google Ads platforms and campaign management tools
YouTube marketing tools and content performance optimisation
Digital campaign analytics and reporting tools
Prior experience teaching or training adult learners is an advantage
Engagement Arrangement
Trainers may be engaged on a contract or adjunct basis, with opportunities to deliver one or multiple courses depending on expertise and availability.