Digital Marketing

Job Description:

Sincere Healthcare Group is seeking a creative and digitally savvy Digital Marketing Executive to join our Marketing & Communications team.

Key Responsibilities:

• Design engaging static and video content for social media (e.g. Instagram, Facebook, LinkedIn, TikTok)


• Assist in planning and managing the content calendar


• Write compelling captions and calls-to-action to drive engagement and conversions


• Analyse social media insights to optimize content performance


• Research and implement current social trends and platform algorithm updates


• Collaborate with marketing, creative, and clinical teams for campaigns and promotions


• Support ad creative design and A/B testing for paid campaigns

Job Requirements

Qualifications:

• Pursuing a diploma or degree in Marketing, Mass Communication, Visual Design, Multimedia, Digital Media, or related fields


• Strong command of English (written and verbal)


• Proficient in Canva, and Capcut


• Knowledge of social media platforms, their features, and engagement best practices


• Creativity with a good sense of design, storytelling, and branding


• Proactive, self-motivated, organized, and detail-oriented


• Experience creating TikTok/Instagram Reels or managing a personal/ brand social account is a plus

Good to Have:

• Experience in TikTok/Reels editing or short-form video creation


• Understanding of digital advertising formats and social media analytics


• Interest in healthcare, lifestyle, or wellness industries