Digital Marketing & Social Commerce Manager

Role and Responsibilities:

• Lead and manage Herbal Pharm's social media platforms, including TikTok, Instagram, Facebook and other relevant channels.

• Create engaging and commercially effective content to attract potential customers and generate sales.

• Identify emerging social media trends and implement suitable marketing opportunities.

• Monitor competitors and continuously improve our social media positioning.

• Maintain consistent brand messaging across all digital platforms.

• Take ownership of TikTok marketing and TikTok Shop sales performance.

• Develop and execute strategies to increase TikTok Shop revenue.

• Plan and coordinate TikTok LIVE selling sessions, including host selection, product presentation and promotional activities.

• Establish and manage TikTok affiliate programmes.

• Identify and collaborate with suitable influencers, KOLs and content creators.

• Develop product-specific campaigns to improve conversions and sales.

• Monitor TikTok Shop performance, customer acquisition and return on investment.

• Explore new opportunities to generate sustainable revenue through social commerce.

• Develop creative concepts for short-form videos, product demonstrations and educational content.

• Work closely with the creative team to produce high-quality social media content.

• Possess hands-on skills in video creation, editing and content development.

• Manage influencer collaborations, including selection, negotiation, campaign execution and performance monitoring.

• Identify opportunities to generate user-generated content and customer testimonials.

• Ensure content is relevant, engaging and capable of driving purchasing decisions.

• Ensure product-related marketing claims comply with applicable Singapore advertising and health product regulations.

• Establish measurable KPIs for social media and digital marketing campaigns.

• Prepare weekly performance updates and monthly management reports.

• Monitor sales generated through TikTok, social media and digital advertising.

• Analyse marketing expenditure against actual revenue generated.

• Identify underperforming campaigns and recommend corrective actions.

• Present marketing strategies, results and improvement plans to management.