Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to take ownership of our paid advertising campaigns, manage advertising budgets, and drive measurable business growth through effective digital marketing strategies.

You will be responsible for campaign planning, execution, optimisation and performance, with a strong focus on lead generation, cost efficiency and return on ad spend.

Key Responsibilities

• Plan, launch, manage and optimise paid advertising campaigns across Meta (Facebook & Instagram) and other relevant platforms.

• Take ownership of advertising budgets, spend allocation and campaign performance.

• Drive consistent and cost-effective lead generation through paid media.

• Monitor and optimise key metrics including CPL, CPC, CTR, conversion rate and ROAS.

• Manage audience targeting, retargeting and conversion-focused campaigns.

• Conduct A/B testing across audiences, creatives, messaging and campaign strategies.

• Analyse campaign performance and identify opportunities to improve and scale results.

• Collaborate with Marketing and Creative teams to develop high-performing ad creatives.

• Track campaign and lead performance to improve overall marketing effectiveness.

• Prepare performance reports and provide actionable recommendations to Management.

• Stay updated on platform changes, advertising trends and new growth opportunities.

Requirements

• 2–3 years of hands-on experience in paid media, performance marketing or digital advertising.

• Strong hands-on experience with Meta Ads Manager is essential.

• Proven experience managing advertising budgets and lead-generation campaigns.

• Strong understanding of targeting, retargeting, campaign optimisation and conversion tracking.

• Strong analytical skills and ability to make data-driven decisions.

• Experience with Google Ads is an advantage.

• Results-driven and comfortable being accountable for ad spend, lead generation and campaign performance.