Digital Marketing Specialist (Healthcare)

About the Role

We are seeking a Digital Marketing Specialist to drive the growth of our healthcare services across multiple business units. This role requires a versatile marketer who can combine strategic thinking with hands-on execution , providing both a high-level overview of campaigns and the ability to drill down into performance details.

The ideal candidate is analytical, results-driven, and experienced in managing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain , with a strong grasp of healthcare marketing sensitivities in Singapore.

Key Responsibilities

Campaign Strategy & Execution

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain.


• Develop tailored strategies for multiple healthcare business units, each with unique audiences and services.


• Ensure all campaigns align with healthcare industry regulations and ethical marketing standards in Singapore.

Analytics & Reporting

• Monitor, analyze, and report on campaign performance, providing both high-level summaries for management and detailed insights for optimization.


• Use data-driven insights to recommend strategies that improve ROI, lead quality, and patient engagement.


• Manage conversion tracking, attribution models, and audience segmentation.

Content & Creative Collaboration

• Work closely with content creators, designers, and business unit leads to develop compelling ad creatives and messaging.


• A/B test visuals, copy, and targeting to continuously improve performance.

Cross-Unit Support

• Manage digital marketing activities across different healthcare verticals, adapting strategies to diverse service lines.


• Balance priorities between units while ensuring overall brand consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.


• 3–5 years of experience in digital marketing, preferably in healthcare or professional services .


• Proven track record in managing Google Ads, Facebook Ads Manager, Instagram, TikTok Ads, and native advertising platforms (e.g., Outbrain) .


• Strong analytical skills with the ability to translate complex data into actionable insights.


• Excellent project management skills; able to juggle multiple campaigns across business units.


• Up-to-date knowledge of digital trends, healthcare marketing compliance, and patient-centric communication .


• Strong communication and presentation skills—capable of providing both executive summaries and deep-dive analyses.

What We Offer

• Opportunity to shape the digital presence of a leading healthcare group in Singapore.


• Exposure to multiple healthcare business units, each with distinct marketing challenges.


• A collaborative and supportive environment that values innovation and continuous learning.


• Competitive salary package with healthcare benefits.