Digital Marketing Specialist (Healthcare)
Core Concepts Pte Ltd
Description
About the Role
We are seeking a Digital Marketing Specialist to drive the growth of our healthcare services across multiple business units. This role requires a versatile marketer who can combine strategic thinking with hands-on execution, providing both a high-level overview of campaigns and the ability to drill down into performance details.
The ideal candidate is analytical, results-driven, and experienced in managing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain, with a strong grasp of healthcare marketing sensitivities in Singapore.
Key Responsibilities
Campaign Strategy & Execution
Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain.
Develop tailored strategies for multiple healthcare business units, each with unique audiences and services.
Ensure all campaigns align with healthcare industry regulations and ethical marketing standards in Singapore.
Analytics & Reporting
Monitor, analyze, and report on campaign performance, providing both high-level summaries for management and detailed insights for optimization.
Use data-driven insights to recommend strategies that improve ROI, lead quality, and patient engagement.
Manage conversion tracking, attribution models, and audience segmentation.
Content & Creative Collaboration
Work closely with content creators, designers, and business unit leads to develop compelling ad creatives and messaging.
A/B test visuals, copy, and targeting to continuously improve performance.
Cross-Unit Support
Manage digital marketing activities across different healthcare verticals, adapting strategies to diverse service lines.
Balance priorities between units while ensuring overall brand consistency.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
3–5 years of experience in digital marketing, preferably in healthcare or professional services.
Proven track record in managing Google Ads, Facebook Ads Manager, Instagram, TikTok Ads, and native advertising platforms (e.g., Outbrain).
Strong analytical skills with the ability to translate complex data into actionable insights.
Excellent project management skills; able to juggle multiple campaigns across business units.
Up-to-date knowledge of digital trends, healthcare marketing compliance, and patient-centric communication.
Strong communication and presentation skills—capable of providing both executive summaries and deep-dive analyses.
What We Offer
Opportunity to shape the digital presence of a leading healthcare group in Singapore.
Exposure to multiple healthcare business units, each with distinct marketing challenges.
A collaborative and supportive environment that values innovation and continuous learning.
Competitive salary package with healthcare benefits.