Digital Marketing Specialist

Company Profile

Established in 2008, PaceSetters Organisation (PSO) is a Singapore-based financial consultancy firm specialising in the insurance industry, comprising a dedicated team of over 150 financial consultants and staff. Recognised as one of the fastest-growing and most dynamic organisations in the sector, PSO positions itself as an “incubator of dreams” and a “home to individuals of change,” fostering a family-centred and growth-oriented environment.

Guided by its core values of sharing willingly, caring genuinely, selling ethically, and dreaming impossibly, PSO is committed to nurturing individuals into competent and ethical financial professionals through comprehensive training, mentorship, and leadership development programmes. The organisation’s culture promotes innovation, collaboration, and an entrepreneurial mindset, offering career opportunities that inspire consultants to think strategically, act purposefully, and achieve both personal and professional excellence within a supportive and dynamic environment.

Job Description
As a Social Media Specialist, you will take charge of PSO’s digital presence by developing and executing strategies to strengthen the company’s brand visibility and engagement across multiple platforms. You will be responsible for creating and managing content that reflects PSO’s dynamic culture and business achievements, with the goal of attracting like-minded, driven individuals to join our growing organisation.

- Responsibility -

• Create and manage social media communities across Instagram, LinkedIn, and other platforms. (including post and engaging report

• Schedule and publish weekly posts according to the content calendar.

• Write engaging captions to fit each platform and audience.

• Drive integrated marketing campaigns to boost brand awareness and attract new prospects.

• Monitor DMs, comments, and community interactions, ensuring timely and professional responses

• Track sentiment, engagement levels, and feedback to improve community health and audience satisfaction.

• Analyse campaign performance and provide actionable insights to optimise strategies and improve ROI.

• Stay ahead of social media and digital marketing trends relevant to the finance and insurance industry.

- Skills and attributes we valued -

• Strong project management skills with the ability to multitask in a fast-paced environment.

• Proficient in Photoshop and other Adobe Creative Suite software (e.g., Illustrator, Premiere Pro).

• Demonstrated ability to create high-quality, visually appealing content.

• Strong innovation skills with a deep understanding of target audiences and social media behaviour.

• Highly attuned to current market trends and digital culture

• Ability to analyse data and extract insights to inform strategy and improve engagement.

• Excellent communication skills with a creative and strategic mindset.

- Benefits of joining us -

• Open concept layout office located near Novena MRT.

• Convenient access to various amenities such as restaurants, cafes, retail shops, banks, and fitness centers.

• Fun and Inspiring work culture.

• We encourage creativity and thinking out of the box.

• Exposure to the financial industry.

- Eligibility -

• A level, Diploma, Degree in Marketing, Communication or an equivalent academic qualification

- Work Hours -

• Enjoy a balanced full-time role, Monday to Friday, 9:30 AM - 6:00 PM.

• Part-timers are welcome too!

Kindly note that only shortlisted candidates will be notified.

Job Types: Full-time, Part-time, Internship

Contract length: 3 months

Benefits:

• Flexible schedule

Work Location: In person