Digital Marketing Specialist

Job Summary

We are seeking a data-driven Digital Marketing Specialist to manage performance marketing campaigns and drive online growth across key digital platforms.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Meta Platforms (Facebook & Instagram Ads), Google (Search, Display & YouTube), and TikTok Ads to maximize return on ad spend (ROAS) and conversion rates


• Manage campaign budgets and monitor key performance indicators including ROAS, cost per acquisition (CPA), and conversion metrics to ensure campaign effectiveness


• Conduct A/B testing and analyze campaign performance data to identify opportunities for continuous improvement


• Collaborate with the creative team to develop compelling ad copies and visuals that enhance campaign engagement


• Support e-commerce marketing initiatives by aligning digital campaigns with sales objectives and customer acquisition goals


• Generate monthly performance reports and actionable insights to inform strategic decision-making and optimize marketing efforts


• Work independently to meet deadlines and deliver measurable business outcomes

Required competencies and certifications

• Diploma or Degree in Marketing or a related field


• 2–4 years of hands-on experience managing digital marketing campaigns independently


• Strong analytical skills with proficiency in Excel and Google Analytics 4 (GA4)

Preferred competencies and qualifications

• None explicitly stated