Digital Marketing Specialist (SEO/SEM & CRM)

Key Responsibilities

SEO (Search Engine Optimization)

• Develop and execute SEO strategies for B2B / professional services


• Perform keyword research focused on FDI, company setup, licensing, immigration, legal & compliance for Services implemented in Indonesia and Singapore


• Optimize on-page SEO (content structure, internal linking, metadata)


• Manage technical SEO (indexing, site health, performance)


• Track rankings, organic traffic, and lead conversions


• Coordinate SEO content planning with internal stakeholders or writers

SEM (Search Engine Marketing)

• Plan, execute, and optimize Google Ads campaigns (Search-focused)


• Build keyword clusters aligned with service offerings


• Optimize CPC, CTR, Quality Score, and conversion rate


• Manage landing page performance and A/B testing


• Allocate and optimize monthly ad budgets for ROI

Social Media Marketing

• Manage and optimize company presence on LinkedIn and Facebook
  


• Develop, plan and publish marketing content aligned with company services and campaigns


• Support lead generation through targeted content and social media campaigns


• Monitor engagement, traffic, and conversion from social platforms


• Coordinate with internal teams to align social media messaging with business development goals

Website Management & Support (WordPress)

• Manage and maintain company websites built on WordPress


• Update website content, service pages, and landing pages when required


• Ensure website performance, uptime, and basic technical health


• Coordinate implementation of SEO improvements on the website


• Monitor domain registrations and expiration dates and ensure timely renewals


• Liaise with hosting providers or developers when technical issues arise

CRM & Lead Management

• Manage CRM tools (HubSpot, Zoho, or equivalent)


• Design lead capture, scoring, and segmentation strategies


• Build email workflows and lead nurturing campaigns


• Track lead lifecycle from inquiry to conversion


• Collaborate with sales/consulting teams to improve lead quality

Requirements

• 3+ years of experience in digital marketing, SEO and SEM (B2B preferred)


• Hands-on experience managing Google Ads campaigns
  


• Experience managing LinkedIn and Facebook for business or lead generation purposes


• Experience managing or maintaining WordPress websites, including content updates and basic website administration


• Basic understanding of domain management and renewal tracking
  


• Strong understanding of CRM systems and lead funnels
  


• Experience with tools such as: Google Analytics / GA4, Google Search Console, Keyword research tools (SE Ranking, Ahrefs, SEMrush, etc.)


• Strong analytical and problem-solving skills


• Ability to work independently and take ownership of results


• 
  Fluent in Mandarin and English (written and spoken), to support bilingual content and communication requirements