Digital Marketing Specialist
STARSTRUCK MARKETING PTE. LTD.
Description
Please note: This position is open to Singapore Citizens and Permanent Residents only.
We’re looking for a Digital Marketing Specialist with 2 to 3 years of experience to join our team.
This role is primarily focused on performance marketing, so we’re looking for someone who enjoys managing campaigns hands-on, monitoring performance, testing new ideas and finding ways to generate leads more efficiently.
What You’ll Be Doing
Manage and optimise paid campaigns across platforms including Meta Ads, Google Ads, etc., working closely with the Performance Lead.
Run ongoing test-and-learn initiatives across audiences, creatives and campaign approaches to identify scalable lead generation opportunities.
Monitor campaign performance daily, including CPL, CTR, spend efficiency and other key metrics, and identify unusual performance changes or opportunities to scale.
Track and report paid media KPIs using advertising platform dashboards and analytics tools, and help keep campaign tracking in order, such as conversion events, pixels and UTMs, with guidance from the Performance Lead and the development team.
Research and explore new paid advertising platforms, formats and opportunities that could help improve campaign performance and lead generation. Write and produce content for organic channels, including short-form video, static posts and community updates.
Plan and maintain the content calendar across our organic social channels, including Facebook, Instagram, TikTok, Telegram, etc..
Produce content for organic channels, including short-form video and static posts.
Manage our organic communities, including responding to comments and messages and identifying what content genuinely resonates.
Track organic performance such as reach, engagement and follower growth, and report on what is working.
Feed organic learnings back into paid, using well-performing organic content as tested creative for paid campaigns.
Keep all organic content in line with the advertising restrictions that apply to our category.
Create creative assets for paid and organic campaigns using design and AI tools, while working with the Creative Lead for more complex creative work.
Take on other reasonable marketing-related responsibilities based on business needs.
What We’re Looking For
2 to 3 years of digital marketing experience, preferably with hands-on paid advertising experience.
Experience managing or supporting campaigns on Meta Ads and Google Ads.
Comfortable working with campaign metrics such as CPL, CTR, CPC, conversion rate.
Able to review campaign performance and make practical optimisation recommendations.
Comfortable testing different audiences, creatives and campaign approaches.
Basic understanding of conversion tracking, pixels and UTMs would be an advantage.
Basic creative or design skills. Experience with Canva and AI creative tools would be useful.
Basic knowledge of SEO and content marketing would be an advantage.
Organised, analytical and comfortable managing multiple campaigns and priorities.
Reporting Structure
You will report to the Performance Lead for day-to-day work direction, with additional guidance from the Marketing Director on strategy and professional development.
If you enjoy working directly with paid campaigns, testing what works and using performance data to drive better results, we’d like to hear from you.