Digital Media Marketing Executive

Job Description & Requirements

Main Responsibility:

• Plan and manage digital media content and advertisements across platforms (e.g. Facebook, Instagram, TikTok, LinkedIn, etc.).

• Monitor campaign performance and engage with audiences online.

• Follow up with leads generated from digital media campaigns.

• Converting leads from digital media posts to enrolled students through effective communication and engagement.

• Responsible in organizing roadshows and events for recruitment of students

Secondary Responsibilties

• Engaged potential leads through initial follow-up to build rapport before transferring to the sales team

• Maintain detailed lead records in Excel

Requirements:

• Minimum Diploma in Marketing or related field.

• Strong understating of digital media platforms and trends.

• Experience in digital marketing sales in education industry is preferred.

• Results driven and able to work independently