Digital Media Marketing Manager

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.


• Plan, manage, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.


• Manage the company's website, ensuring content is updated, user-friendly, and optimized for search engines (SEO).


• Conduct keyword research and implement SEO and SEM strategies to improve website visibility and traffic.


• Create and oversee content marketing initiatives, including blogs, videos, graphics, and email campaigns.


• Manage the company's social media presence and engagement across multiple platforms.


• Monitor campaign performance using analytics tools such as Google Analytics, Google Search Console, and Meta Business Suite.


• Prepare regular reports on digital marketing performance, including traffic, conversions, ROI, and customer engagement.


• Coordinate with designers, content creators, developers, and external agencies to deliver marketing campaigns.


• Identify new digital marketing trends, technologies, and opportunities to improve marketing effectiveness.


• Manage digital marketing budgets and ensure cost-effective campaign execution.


• Ensure all marketing activities comply with company policies and relevant advertising regulations.

• Bachelor's Degree in Marketing, Digital Marketing, Business, Commerce, Communications, or a related field.


• Minimum 3–5 years of experience in digital marketing or a related role.


• Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.


• Experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, and marketing automation tools.


• Proficiency in content management systems (e.g., WordPress) and basic HTML/CSS is an advantage.


• Strong analytical, communication, and project management skills.


• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.