Digital Media Marketing Manager

Wonderlit is seeking a dynamic and creative Digital Storyteller to lead its digital marketing team.

Roles & Responsibilities

A. General

• Develop digital strategy, plan, budget and organize marketing activities in both online and offline channels including and not limited to campaigns, events, advertisements, direct marketing emails and in websites/social media.


• Track, measure and analyse outcomes of marketing activities against target KPIs.


• Maintain all marketing collaterals including prints, videos and other digital assets.


• Conduct customer survey (voice of customer) using print or digital solutions from time to time.


• Perform any ad-hoc duties or responsibilities assigned.

B. Website

• Manage, update and maintain corporate website.


• Perform web analytics and Search Engine Optimisation to understand company online presence and increase traffic to site.


• Do research on web to understand trends and competition.

C. Social Media

• Manage, update and maintain social media platforms including Instagram, Facebook, YouTube.


• Create content including text posts, video, images and other visuals for key platforms.


• Optimize social media channels to drive engagements and increase follower base.


• Create, manage and track ads campaigns on social media.

Required Qualifications & Experience

• A Diploma or Degree in Communications, Media, Mass Communications, Marketing or related field.


• At least 2 years of work experience in digital marketing and with SEO, SEM, SMM and WordPress.


• Excellent communication and story-telling skills, and able to translate ideas into wonderful stories.


• Good command of English, preferably 1 to 2 years of intense writing experience for web or print


• Creative, meticulous and an eye for detail.


• Proactive, with a positive and can-do attitude.


• Ability to work under tight timelines, able to multi-task, and have strong organisational skills.


• Hands-on experience in Photoshop, InDesign or Illustrator a must.


• Knowledge of copywriting, content marketing and, web analytics will be advantageous.


• Familiarity in motion graphic designs, photography and videography a plus.