Digital Performance Marketing Manager

As a core member of the Performance Marketing team, you will have the opportunity to drive and contribute to a wide range of strategic initiatives, including: 

• Paid Digital Media Campaigns such as SEM, Programmatic Display, Social & More 


• Performance management and Reporting 


• Data & Analytics Projects 


• Personalisaton & Retargeting 


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  Leveraging on MarTech/AdTech to drive outcomes

  
  

A/B Testing of digital assets :

• Marketing Performance & Analytics 


• Support creation and maintenance of performance dashboards 


• Track and report of funnel metrics 


• Prepare weekly performance summary 


• Use tools such as Google Analytics, Tableau and more to solve business problems 


• Digital Marketing Campaign & Operations Support 


• Work with stakeholders such Brand & Marketing, Campaign Managers, Data and more to conceptualize digital marketing campaigns 


• Launch digital marketing campaigns to support business growth objectives 


• Assist in establishing, measuring and optimization of digital paid media performance 


• Campaign budget management 


• Data Quality & Measurement Support 


• Work along with agency on tagging, tracking and firing of floodlights and trackers 


• Ensure the proper setup of tagging for marketing campaigns and initiatives 


• Help to manage, track and raise issues on analytic tracking 


• Agencies & Stakeholder Coordination 


• Act as coordinator between stakeholders and third parties agencies: Media agency, Brand Marketing, Personalisation agency, Data Agency and more 


• Ensure timely execution and escalation of request to meet timelines 


• Optimisation & Experimentation 


• Track test and learn initiatives which cover Journey design, creative and copy test, funnel and application form changes 


• Create and maintain logs on A/B test cases and experiments 


• Work with Brand & Marketing to develop new creatives to drive performance 


• Support post-campaign reviews and learnings 


• Tools & Platform you will be working with 
  
  • Google Analytics (GA4) 
  
  
  • Looker Studio/Tableau 
  
  
  • Customer Data Platform (Salesforce) 
  
  
  • CRM (Salesforce) 
  
  
  • Google Ads/Meta 
  
  
  • Project Tracker/Scrum (Jira & Confluence)
  
  
  
  

• Preference for Bachelor of Business (Marketing, Business Analytics, Banking & Finance, Risk Analytics) 


• Fresh Graduate will be considered 


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  Ideal candidate should have at least 5 years of experience working in Banking, Insurance, Fintech, Media agency or related field 

  
  


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  Stron

  g analytical and logical thinking 

  
  


• Comfortable working with data to gather insights and reporting 


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  Ability to problem solve and work with ambiguity at times 

  
  


• Strong attention to detail 


• Good written and verbal communication 


• Know how to use Microsoft office especially excel 


• Basic programming and scripting skills will be a plus