Digital Product Manager (Senior Associate/AVP)

Job Purpose\:

The Digital Product Manager for DBS CBG Singapore is tasked with defining and delivering the bank's digital products such as secured loans and deposits.

A key part of this role involves partnering product teams in driving the digital product roadmap, leading significant product initiatives, influencing senior stakeholders, and ultimately ensuring that DBS provides a secure, seamless, and customer-centric digital experience.

Responsibilities\:

1. Product Strategy & Planning

• Work closely with respective product teams to define the product vision and goals.


• Develop and maintain a 12-month digital product initiatives roadmap


• Gain insight into prevailing market trends, anticipate customer needs, and track regulatory shifts.


• Conduct a comprehensive benchmarking exercise against top-tier competitors and worldwide best practices.

1. Product Development & Delivery

• Collaborate with UX designers to create seamless and intuitive digital journeys.


• Perform deep dives customer immersion to gain a richer understanding of their preferences or pain points


• Manage UAT, launch readiness, and product rollout with Delivery, Tech and Product team

1. Risk, Compliance & Governance

• Proactively ensure product compliance with MAS regulations and pertinent policies.


• Partner with Risk and Compliance teams to manage Anti-Money Laundering (AML), fraud prevention controls, and transaction monitoring.


• Facilitate and support audits and engagements with regulatory bodies

1. Customer Experience & Growth

• Leverage data such as to refine digital product journeys and drive adoption.


• Execute A/B tests to analyse customer behaviour and integrate feedback to enhance digital experience.


• Identify improvements to reduce negative customer impacts (NCIs), employee toil & demand at branch and contact centres

1. Business Performance & Reporting

• Track critical KPIs such as transaction volume and usage, revenue, conversion and success rates.


• Analyse this data to provide actionable insights and recommendations to management.

Requirements\:

Education & Experience

• Bachelor’s degree in Business, Computer Science, Engineering, Finance, or related fields.


• 3–6 years of experience in product management within banking, fintech


• Experience working in Agile delivery environments.

Soft Skills

• Self-motivated, detail-oriented and take charge of responsibilities/area of duties assigned


• Possess customer-focused with a design thinking approach, and effective in agile work.


• Demonstrates strong communication, presentation skills and problem-solving capabilities.


• Adept at managing diverse stakeholders across Technology, Operations, Risk, and Business functions.


• Able to multi-task and adapt to constantly changing priorities.


• A positive, can-do attitude that motivates and inspires others.


• Demonstrates robust analytical capabilities, with comprehensive proficiency in data analytics platforms including Adobe Analytics, Google Analytics, and Qlik Sense, enabling thorough data exploration to discern relevant insights and trends.