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Digital Product Owner (Enterprise Platforms)

StarHub

Full Time Singapore Mid Level Competitive
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Description


The Digital Product Owner is a critical role within the User Services and experience Platforms (USP) service line within the Enterprise Business Group, tasked with leading and managing digital platforms - including e-commerce portals, mobile applications, and business portals - to drive digital sales, enhance customer self-service experiences, and support operational efficiency. This role requires blending strategic product thinking, commercial insight, technical collaboration, and leadership capability in a fast-paced, high-growth digital environment. 


Key Responsibilities



  • Own day-to-day operations and transformation initiatives for digital platforms (e-commerce, app, portal), supporting sales, client self-service, product launches, and campaign executions.

  • Support onboarding of new purchase journeys, offers, and campaigns while managing timely updates and campaign readiness on digital platforms.

  • Work closely with internal teams (Inside Sales, Service Line, Sales Ops, Product, Marcom, Brand, SEO, UX/UI, Data Analytics) and vendors to define, develop, and deliver new digital features and improvements.

  • Define and manage the agile product backlog of purchase journeys, optimize team velocity, and document user stories, process flows, and testing plans.

  • Evolve the website and app experience to drive product awareness and digital sales.

  • Champion continuous UX enhancements, platform capabilities upgrades, and best-in-class user journeys.

  • Monitor, report, and analyze digital sales performance, website metrics (CVR, page traffic, bounce rate, etc.), identify drop-off issues, and recommend optimization strategies.

  • Establish and maintain content governance processes, website documentation (site structure, change logs), QA, and publishing SOPs.

  • Ensure ongoing compliance with brand, legal, and regulatory standards.

  • Lead, guide, and coach operations or project team members. Promote proactive, collaborative, and performance-driven culture. 




Qualifications



  • Bachelor’s degree/diploma in Digital Communications, Web Technologies, Marketing, or related field.

  • At least 7 years’ proven experience as a Digital Product Owner, preferably in telco, FMCG, or large-scale digital/web environments.

  • Hands-on experience with enterprise Content Management Systems (Adobe Experience Manager strongly preferred).

  • Proven expertise in web/app development, digital sales analysis/reporting, UX/UI principles, and digital project management.

  • Proficiency with web analytics tools (Adobe Analytics, Google Analytics), A/B and multivariate testing, and SEO fundamental


Notification will be sent only to shortlisted candidates.


About StarHub

Description pending