Digital / Search Marketing Executive

Overview

Rainbow Care is an importer and distributor of home care equipment such as Oxygen Concentrators, Home Nursing Beds, Wheelchairs, Respiratory Equipment, Orthopaedic Supports, Health Supplements and more.

Established in 2008, we have built our reputation on a commitment to providing quality home care and rehabilitation equipment and services while maintaining premium customer care to recognise the different needs of every individual.

The Marketing Team is looking for a Digital Marketing Executive to complement our efforts online, such as e-commerce, social media, advertising and partnerships.

Responsibilities:

• Responsible for the overall aesthetics, customer experience and product listings of e-commerce websites, online marketplaces and in-store.

• Manage paid advertising campaigns including Google Adwords, Meta Ads and TikTok Ads to increase brand awareness and targeted conversions.

• Design collaterals including product brochures, newsletters and banners inline with marketing campaigns.

• Create and curate relevant social media content (static & video) for target audience to increase brand and product awareness.

• Develop and execute marketing strategies and campaigns inline with data analytics.

• Assist with customer relations and enquiries across touch points.

• Ad-hoc duties as assigned.

Requirements:

• Diploma / Degree in Business, Marketing or a related field.

• 1 to 2 years of experience in a marketing related position preferred.

• Proficient in Search Marketing including SEO and Ads, coupled with strong background in data analytics.

• Knowledge in design tools such as Adobe Creative Suite (Illustrator, Photoshop, Premier Pro, Indesign) is a plus.

• Proactive, able to work independently and in a team with minimal supervision.

• Ability to multi-task, prioritise and manage time efficiently to meet deadlines.

Others:

• Working Hours: Monday to Friday, Alternate Saturdays