Digital & Social Media Marketing Executive

1.   Social Media and Content Marketing

• Manages the social media account and responsible for the operation and growth of the brand's official accounts on platforms

• Monitor and optimize data (interaction rate, conversion rate, follower growth)

• Enhance and maintain brand positioning, ensuring consistency in brand tone and visual presentation.

2.   KOL / KOC Collaboration

• Identify KOLs/KOCs that align with the brand's positioning.

• Assist in planning and executing collaborations with influencers and partners aligning with Brand’s positioning

• Monitor trends and track reviews

• Establish a long-term collaboration resource pool.

3.   Marketing Campaigns

• Plan and execute integrated brand marketing campaigns as required across social media platforms, offline retail stores, official brand websites, and e-commerce platforms

• Support planning and scheduling of platform promotion campaigns with teams to optimize marketing performance and sales conversion.

• Conduct post-campaign performance analysis and provide optimization recommendations to improve future campaign effectiveness.

4.   Offline/Online Support

• Assist in managing store appointments and online enquiries

• Support community engagement and membership relationship management.

• Collect customer feedback and support optimization of marketing content and communication strategies.