Home / Jobs / Singapore Jobs / Marketing / E-Category Specialist

E-Category Specialist

Decathlon

Full Time Singapore Mid Level Competitive
Apply Now

Description

Careers that let you play !


We are the champs in crafting and slinging sporting goods, apparel, and equipment. Whether you're smashing goals or conquering the great outdoors, Decathlon's got your back – because winning is our favorite sport! πŸ†πŸŒŸ


What is our culture like ? 


  • Where decisions spark High-fives : 

Decathlon rocks a lively, sporty vibe where mistakes can turn into global victories.  We tackle responsibilities with the same energy – turning challenges into triumphs! πŸ’ͺ


Our game plan? Preserving the world together! πŸŒπŸš€πŸ…


  • Your career touchdowns : 

At Decathlon, we're not just talking about career growth – it's a wild ride! πŸš€ Lace up those career sneakers for limitless possibilities, whether scoring locally or making international moves. Your journey with us? An epic adventure! πŸŒπŸ€πŸŽ‰


  • Live for sports ? Now do it for a living : 

At Decathlon, dive into sports madness with events, competitions, and a winning culture. Enjoy exclusive employee discounts for top-notch gear – where games and victories turn into epic celebrations! πŸ†πŸŽ‰πŸ…


As a E-Category Specialist, I will:



  • Enhance product and service digital visibility and drive key digital commerce metrics, prioritizing customer satisfaction and lifetime value.

  • Optimize local digital assortment and implement commercial actions to increase sustainable revenue across all platforms.


Responsibilities


Develop and execute category sales and sustainability strategies



  • Own the commercial success of my category within the country, rigorously tracking and driving key performance indicators.

  • Develop and implement an ambitious annual business trajectory and supporting weekly action plans, ensuring alignment with supply chain capabilities and global strategies.

  • Define and execute impactful local promotions and commercial activations, in collaboration with growth marketing teams.

  • Support the implementation of circular economy models for the category.

  • Share best practices with counterparts in countries and zones.


Develop and manage merchandising & digital content



  • Enhance product discovery and boost online conversion

  • Activate the tree structure of my category according to Decathlon's digital merchandising guidelines.

  • Own and optimize category-specific landing pages (PLPs, PDPs) and understand their impact on the overall checkout process.

  • Optimize internal search engine and internal search result page.

  • Drive content marketing plan for my category.

  • Ensure consistent branding and messaging across all category pages and landing pages.


Shape market and local digital assortment



  • Continuously monitor the local market and digital competitors (activities, pricing, assortment).

  • Manage the product life cycle, from ensuring optimal stock and availability to efficient end-of-life management, in close coordination with the supply chain.

  • Analyze my local digital assortment's performance to make data-driven product selections.

  • Partner with brands and marketplace counterparts to optimize the product discovery process and boost performances.

  • Stay informed about industry trends and best practices in e-commerce.

  • Ensure compliance with legal and regulatory requirements.


Enhance customer acquisition and experience



  • Drive customer acquisition and foster loyalty (CLV), through the category attractiveness, efficiency and visibility.

  • Collect and analyze user feedback across all digital touchpoints within the categories.  

  • Configurate automation tactics to personalize the user's journey.

  • Facilitate the transfer of digital-exclusive product knowledge to retail teams.

  • Collaborate with retail teams to cultivate a cohesive omnichannel experience, driving seamless online-to-offline journeys for customers.

  • Work together with digital commerce experts in order to create maximum value in the online journey.


Requirements


Skills requirements :



  • Passionate and committed to users - Empathy, continuous self questioning, ability to learn

  • Ability of projection and think beyond next quarter.

  • Leadership: able to drive the team in passing the sense, federating the team in a network mode.

  • Flexible and Adaptable

  • Influential Communication Skills and Presentation Skills

  • Listen to and give feedback, take a step back - Keep a good knowledge of the domain (competitive environment), of the users (and its needs), in strategic marketing

  • Negotiate, compromise and facilitate the interactions between commercial teams and supply teams

  • Build a user trajectory for your sport

  • I pilot my activity weekly and monthly

  • Display the right offer and merchandising with the help of tools like SPID, Tesseract, Sphere , Algolia, PIXL, Contentful

  • Analyse the user journey and the business of your sport universe with Google Analytics and ContentSquare

  • Ability to conduct keyword research for your sport to optimise your SEO strategy.


Benefits


πŸ’° A remuneration That Grows With You:


  • Monthly bonuses, up to a whopping 20% of your base salary.
  • Dive into the opportunity to become a Shareholder and share in the success of our global family.
  • At the end of the year, reap the rewards of profit sharing based on the performances across the country.

πŸš€ Climb the Career Ladder:


  • Elevate your skills with the power of our internal Decathlon Academy – upskill and re-skill your way to greatness.
  • Chart your course with internal career progression opportunities in both retail and our incredible support team.

πŸ’Έ Flexibility That Fits Your Lifestyle:


  • Enjoy a flexible spending allowance annually for Sports & Health related expenses, including dental, vision and wellness activities;

πŸ›οΈ Be the Ultimate Decathlon Insider:


  • Revel in a fantastic 20% staff discount on ALL Decathlon products – yes, including bikes, kayaks, tents, and everything else you need for your favorite sports! πŸš΄β›ΊπŸ›Ά

❀️ Because We Care About You:


  • We've got your well-being covered with comprehensive medical and insurance coverage.
  • Flash that winning smile with dental benefits.
  • Keep your health in check with a health screening allowance.
  • For our female champions, enjoy maternity benefits designed just for you.
  • And when life throws curveballs, lean on our counseling sessions for support.

πŸ‹οΈβ€β™€οΈ Sports, Community, and Bonding:


  • Kick off those shoes and join in the sports fun after work or during store meetings.
  • Immerse yourself in a vibrant community of like-minded, sporty individuals just like you!

At Decathlon, we're not just a workplace – we're a lifestyle, and we want you to experience the very best. Join us and let's conquer the world of sports together! πŸŒŸπŸ†πŸŽ‰


By applying, you undertake that any information you submit will be accurate and complete and you confirm that you have read, understood, and agree to our Privacy Policy (https://www.decathlon.sg/s/privacy-policy) and hereby consent to the collection, use and disclosure of your personal data in accordance with the Privacy Policy.

About Decathlon

Description pending