E-Commerce Account Manager

Job Summary

We are looking for a strategic and detail-oriented Multi-Brand E-Commerce Manager to oversee the performance and operations of several brand stores across key online platforms. This role is responsible for driving online revenue, ensuring consistent brand experiences, optimizing campaigns, and coordinating operations across multiple brand portfolios. The ideal candidate has a strong background in e-commerce, experience with brand management, and the ability to balance multiple priorities across marketplaces like Lazada, Shopee, TikTok Shop, and Shopify.

Key Responsibilities

• Multi-Brand Strategy & Portfolio Management

• Lead and manage the e-commerce performance of multiple brands across all online platforms.

• Tailor strategies per brand while aligning to overarching company goals.

• Ensure each brand’s voice, positioning, and customer experience is consistent and optimized online.

• Store & Platform Operations

• Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites (e.g., Shopify).

• Ensure accurate and attractive product listings, updated stock availability, and competitive pricing strategies.

• Coordinate listings and bundle strategies tailored to each brand's positioning and sales objectives.

• Campaign & Promotion Management

• Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams.

• Manage campaign submissions, flash deals, vouchers, and platform-wide events.

• Negotiate with platform representatives for brand-specific features and marketing opportunities.

• Performance Tracking & Optimization

• Monitor and analyze brand-specific KPIs (e.g., GMV, AOV, CTR, CVR, ROAS) to track sales performance and customer behavior.

• Use insights to optimize listings, ad placements, and campaign effectiveness per brand.

• Prepare brand-wise monthly performance reports and improvement plans.

• Team & Stakeholder Coordination

• Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators.

• Manage junior e-commerce executives or outsourced support handling operations or chat responses.

• Ensure smooth alignment between sales, marketing, and logistics teams across brands.

• Inventory Planning & Fulfilment

• Coordinate with warehouse and logistics teams to manage inbound and outbound stock for multiple brands.

• Forecast demand per brand and plan stock transfers to ensure healthy availability and minimize aged inventory.

• Brand Relationship & Growth

• Support brand development goals, including market penetration, pricing strategies, and feedback on product performance.

• Recommend new product introductions or platform expansions based on market demand and sales insights.

Requirements

• Bachelor’s degree in Business Administration, or related field.

• Minimum 3-5 years of experience in managing e-commerce operations, preferably across multiple brands.

• Solid understanding of platform tools (e.g., Lazada/Shopee Seller Center, Shopify, TikTok Shop, Meta Ads Manager).

• Strong data skills in Excel, Google Analytics, and/or platform reporting dashboards.

• Excellent project management, communication, and multitasking abilities.

• Experience managing a team or outsourced support preferred.

• Prior experience working in a distributor, brand aggregator, or multi-brand retail environment is a plus.