E-Commerce and Digital Marketing Manager
Plain Vanilla Bakery
Description
Key Responsibilities
1. E-Commerce & Digital Experience
Drive high-growth online revenue targets with full ownership of our website and digital storefront.
Lead conversion optimisation, and build a seamless, best-in-class customer journey across all digital touchpoints.
Conduct regular site audits and troubleshoot usability and conversion issues as they arise.
Oversee accurate product roll-outs and content updates to minimise friction for Sales Operations and enable seamless order fulfilment.
Identify and implement high-impact initiatives, including category management, O2O experiences, loyalty integration and new digital revenue streams.
2. Digital & Performance Marketing
Plan, execute, and optimise full-funnel digital campaigns across SEM, Paid Social, CRM, and other bottom-funnel channels—fully managed in-house (we do not work with a media agency).
Conduct A/B testing, audience segmentation, and competitive analysis to refine creatives, messaging, and customer acquisition/retention best practices.
Adopt and evolve best-in-class attribution models to measure cross-channel impact and enhance decision-making.
Develop our SEO strategy and implement best practices with ongoing actionable insights, optimisation and organic traffic improvements.
Partner with Brand Comms to maintain cohesive and brand-aligned messaging across digital touchpoints.
3. Data & Reporting
Analyse and report on site, campaign and channel performance weekly and monthly, with actionable recommendations for continuous improvement.
Develop a strong understanding of our data architecture and help build a unified, reliable source of truth across the business.
Work closely with leadership to align digital strategies with broader business goals and brand objectives.
Job requirements
Degree/Diploma in Marketing, or a related field.
At least 3+ years’ experience working in an e-commerce and digital marketing role.
Proficient in Google and Meta Ads Manager and other paid channels, with a strong track record of managing paid media budgets to achieve high ROAS.
Experienced in Google Analytics and other web analytics tools.
Analytical, attentive to detail and able to proactively utilise data, consumer behaviour and market trends to maximise online revenue while enhancing brand equity.
A collaborative team player with a strong sense of ownership, leadership and respect for others.
Excellent communication skills are a must.
Experience with Shopify, UI/UX, data and app management is highly valued.
As part of the recruitment process, shortlisted candidates will be required to complete a Case Study Assignment to assess strategic thinking and problem-solving skills.