E-Commerce & Digital Marketing Executive

E-Commerce & Digital Marketing Executive

Key Responsibilities

1. Social Media & Content Creation

• Plan, design, film, and edit short-form video content for TikTok, Instagram Reels, and other relevant platforms

• Develop and execute social media campaigns aligned to product launches, promotions, and brand storytelling

• Host or co-host TikTok and Instagram live sessions to engage the community and drive real-time sales

• Be a confident, natural on-camera presence that embodies our brand voice — knowledgeable, approachable, and authentic

• Manage our KOL/influencer programme — identifying suitable partners, coordinating campaigns, briefing content, and tracking performance

• Produce graphics and visual assets for social media, email, and platform listings using design tools

• Leverage AI tools to enhance content production, copywriting, ideation, and campaign efficiency

• Maintain a consistent content calendar that keeps our channels active, growing, and on-brand

1. E-Commerce Management

• Manage and optimise product listings on Shopee, Lazada, and TikTok Shop, including copywriting, imagery, SEO keywords, and pricing

• Plan and execute platform campaigns, flash sales, and promotional mechanics tied to the brand calendar

• Manage TikTok Shop operations including product linking, affiliate coordination, and performance tracking

• Monitor platform analytics and report regularly on key metrics such as GMV, conversion rate, and customer ratings

• Coordinate with the fulfilment team to ensure smooth order management, inventory accuracy, and strong seller ratings

• Stay current on platform algorithm updates, new features, and best practices across all marketplaces

1. Email & Community Marketing

• Plan and send regular email newsletters, product education content, and promotional campaigns

• Manage WhatsApp and/or Telegram community channels as supplementary CRM touchpoints

• Segment the customer database to personalise communications and improve retention

Key Skills & Competencies

• Proficient in video editing — CapCut required; Adobe Premiere Pro a plus

• Proficient in graphic design — Canva (Pro tier) required; Adobe Photoshop or Illustrator a plus

• Comfortable and confident on camera — able to present products and host live sessions naturally

• Familiar with or keen to learn marketplace platforms such as Shopee, Lazada, and TikTok Shop

• Familiar with AI tools for content creation and copywriting workflows

• Strong written English for captions, listing copy, and community communications

• A portfolio or links to past content, videos, or design work is strongly preferred

Requirements

• Diploma or degree in Marketing, Communications, Business, or a related field

• 1-2 years of relevant experience in e-commerce, social media, or digital marketing

• Self-starter with a creative eye, strong initiative, and the ability to manage multiple tasks independently

All successful candidates can expect a competitive remuneration package, good career development and a comprehensive range of benefits. 

Interested applicants are invited to send your updated resume via Apply Now. 

We regret that only shortlisted applicants will be notified.