E-Commerce Manager

Overview

We are looking for an experienced and results-driven E-Commerce Manager to lead and grow our online business. The ideal candidate will manage all online sales channels, develop digital strategies, and ensure smooth day-to-day e-commerce operations.

Key Responsibilities

1. E-Commerce Strategy & Planning

• Develop and execute the company’s e-commerce strategy to drive growth and revenue.

• Analyse online market trends, customer behaviour, and competitor activities.

• Set and monitor sales targets, KPIs, and performance metrics.

2. Online Store & Platform Management

• Manage daily operations of the company’s e-commerce website and marketplace stores (e.g., Lazada, TikTok, Shopee, Shopify).

• Oversee product listings, pricing, inventory, and content updates.

• Ensure optimal user user experience and platform performance.

3. Digital Marketing & Paid Ads

• Plan, launch, and optimise paid advertising campaigns (Meta Ads, Google Ads, marketplace ads)

• Analyse ad performance metrics (ROAS, CPC, CPA, CTR, conversion rate)

• Adjust targeting, creatives, and budgets to maximise ROI

• Track campaign results and produce performance insights.

4. TikTok Live & Affiliate Management

• Plan, coordinate, and oversee TikTok Live sessions to drive engagement and sales

• Monitor live performance metrics and improve conversion strategies

• Recruit, manage, and maintain relationships with affiliates and creators

• Track affiliate performance, commissions, and campaign effectiveness

5. Product & Content Management

• Ensure product content is accurate, compelling, and conversion-focused

• Coordinate product launches and promotional activities.

6. Order Fulfilment & Customer Experience

• Coordinate with logistics and warehouse teams to ensure timely and accurate order fulfilment.

• Monitor customer reviews and enquiries to maintain a high level of service.

• Attend to walk-in customers

7. Data Analytics & Reporting

• Analyse sales data, traffic trends, and customer insights.

• Prepare weekly/monthly performance reports and action plans.

• Use tools such as Google Analytics, Meta Ads Manager, or marketplace dashboards.

8. Marketplace & Partner Relations

• Manage relationships with e-commerce platform account managers.

• Oversee platform campaigns, vouchers, and promotional opportunities.

• Ensure all marketplace activities meet platform guidelines.

9. Team Leadership

• Lead and supervise a team of e-commerce executives/coordinators (if applicable).

• Provide guidance, training, and performance feedback.

• Ensure timely execution of all e-commerce tasks and projects.

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, or related field.

• Minimum 2-4 years of experience in e-commerce or digital marketing.

• Strong knowledge of online platforms (Shopify, Tik Tok, Lazada, Shopee, etc.).

• Proficient in Google Analytics, Meta Ads, and digital marketing tools.

• Strong analytical, planning, and problem-solving skills.

• Good communication skills and ability to work in a fast-paced environment.

• Experience in leading a small team is an advantage.