E-commerce & Marketing Executive

E-commerce & Marketing Executive

Toyomi, a leading brand in the small home appliances industry, is looking for a driven and creative E-commerce & Marketing Executive to join our team. This role is ideal for someone with a strong interest in digital marketing, e-commerce, and brand building, and who enjoys working in a fast-paced, hands-on environment.

As part of the marketing team, you will play an important role in growing Toyomi’s online presence, supporting e-commerce operations, and executing marketing initiatives that strengthen brand awareness and drive sales.

Key Responsibilities

• Develop and implement SEO strategies to improve website traffic, search visibility, and lead generation.

• Plan and execute engaging marketing campaigns across social media and e-commerce platforms to promote the brand, products, and special offers.

• Manage public relations activities, including press releases, media communications, and influencer outreach, to enhance brand awareness and visibility.

• Create and execute email marketing campaigns through Klaviyo, working closely with the design team on tailored EDM content.

• Identify and pursue strategic collaborations, partnerships, and marketing opportunities to grow the brand’s reach and customer base.

• Plan, launch, and optimize paid advertising campaigns across digital platforms, including Facebook, Instagram, and Google Ads.

• Develop social media content calendars and collaborate with the design team to produce compelling and visually engaging content.

• Appear in the company’s social media content when required, including promotional videos, livestreams, product demonstrations, and other marketing campaigns.

• Prepare creative briefs and scripts for advertising and promotional content.

• Oversee livestream campaigns, including backend planning, setup, coordination, and post-campaign wrap-up.

• Monitor and analyse website, e-commerce, and social media performance to evaluate campaign effectiveness and identify areas for improvement.

• Support day-to-day e-commerce administrative and operational tasks to ensure smooth business operations.

• Keep up to date with market trends, competitor activities, and emerging digital marketing tools to continuously improve performance.
  

Requirements

• Diploma in Business, Marketing, Communications, or a related field.

• At least 1 year of experience in marketing, e-commerce, or a similar role.

• Good understanding of social media platforms and digital marketing practices.

• Familiarity with Facebook Ads, Instagram Ads, and Google Ads.

• Experience in Public Relations, media outreach, or brand partnerships is an advantage.

• Strong organisational skills with the ability to manage multiple projects and deadlines.

• Analytical mindset with good problem-solving skills.

• Good communication and teamwork skills.

• Able to work independently while also collaborating effectively with internal teams.
  

Working Hours

Full-time, Monday to Friday
9:00 AM to 6:00 PM

Benefits

• Work from home every Wednesday (subject to operational requirements)

• Collaborative and supportive working environment

• Central working area: near Aljunied MRT
  

How to Apply

If you are excited about this opportunity and would like to contribute to the growth of National Electrical Traders / Toyomi, please submit your resume along with any relevant supporting documents.

Only shortlisted candidates will be contacted for an interview.

We thank all applicants for their interest and look forward to hearing from you.