E-Commerce Marketing Executive

Key Responsibilities

E-Commerce & Marketplace Management

● Oversee day-to-day operations across e-commerce marketplaces (Shopee, Lazada, etc.), including product listings, pricing updates, promotions, and campaign submissions.

● Plan and execute marketplace marketing strategies to improve traffic, conversion, and overall sales performance.

● Coordinate with marketplace account managers to maximise exposure during mega campaigns, flash sales, and exclusive deals.

● Manage and maintain online store content across CMS platforms (e.g., Shopify), ensuring accuracy, consistency, and brand alignment.

 Logistics & Order Fulfilment

● Track inbound POs and shipments with internal teams and external partners to ensure on-time stock arrival and unit reconciliation.

● Liaise with third-party logistics (3PL) providers and transport partners to ensure timely and accurate order fulfilment.

● Troubleshoot and resolve issues related to inbound/outbound processes, shipping delays, returns, and cancellations.

● Manage invoice validation, cost checks, and operational tracking to ensure accuracy and transparency.

Data Analysis & Reporting

● Analyse marketplace performance reports and generate insights to improve growth and customer engagement.

● Monitor product performance, pricing competitiveness, and customer feedback to recommend optimisation strategies.

● Prepare regular performance reports for management, covering sales trends, operational metrics, and campaign effectiveness.

Requirements

● Diploma in E-Commerce, Marketing, Business, or a related field.

● Minimum 2 years of relevant experience in e-commerce operations.

● Hands-on experience managing Shopee, Lazada, or other marketplace platforms is a must.

● Experience working with CMS platforms (e.g., Shopify) is required.

● Prior experience working with 3PLs and managing international shipments is preferred.

● Strong analytical skills with proficiency in e-commerce tools and data interpretation.

● Detail-oriented, organised, and able to manage multiple tasks in a fast-paced environment.

● Good communication and coordination skills.