E-commerce & Marketing Senior Executive

Job Summary:

Lead e-commerce growth across Shopee, Lazada, Tiktok Shop and Webstores, driving sales and profitability while exploring new opportunities via affiliate, live, and video channels. Harness data-driven insights to optimize campaigns, boost brand visibility, and generate high-quality traffic. Deliver actionable business reviews to identify risks and unlock opportunities, ensuring sustainable revenue growth and market leadership.

Job Description:

A. Business planning & Sales

• Partner with the Brand team to drive robust e-commerce performance and deliver an exceptional online shopping experience.

• Develop and implement comprehensive retail strategies across multiple marketplaces and platforms.

• Provide strategic guidance for e-commerce demand generation, digital marketing initiatives, and overall business optimization.

• Lead the planning, development, and execution of key e-commerce campaigns—particularly major “Mega Campaigns” (e.g., Lazada Birthday, 11.11, 12.12, Super Brand Days)—including concept creation, promotional mechanics, creative development, and gift sourcing.

• Cultivate and maintain strong relationships with e-commerce platforms, external agencies, and strategic partners.

• Plan campaign mechanics strategically to balance profitability and discount structures, supporting sustainable growth.
  Manage e-commerce projects end-to-end, ensuring alignment with overall business goals and performance objectives.

B. Digital Marketing

• Oversee e-store development and optimization to drive conversion—covering shop-in-shop design, content creation, and feature enhancements informed by market and competitor insights.

• Plan and execute digital activation campaigns across platforms to strengthen engagement, elevate customer experience, and generate positive feedback.

• Manage KOL collaborations, live streaming initiatives, and event activations for new product launches and major campaigns to amplify reach and visibility.

C. Business Intelligence

• Identify market opportunities to grow online revenue-generating channels.

• Conduct competitive and market analyses to inform strategy.

• Translate market insights into innovative and effective growth campaigns.

• Monitor real-time inventory to prevent stockouts, overselling, or discrepancies.

• Prepare regular operational reports covering returns, refunds, promotions, and inventory variances.

• Ensure all data updates and reporting are accurate and timely for business tracking and decision-making.

• Track and analyze data to evaluate promotion performance, stock movement, and operational efficiency.

• Provide bi-weekly and monthly reports with insights and recommendations for process improvement.

Job Requirements:

• Diploma in Marketing, Media, Communication, similar or related or at least 2 years working experience in the related field. 

• Good knowledge of e-commerce platforms and different digital marketing channels. 

• Excellent communication and interpersonal skills, both written and verbal. 

• Highly initiative with positive energy, able to work under tight schedules and deadlines.

• Consistently and independently solve problems and achieve objectives. 

• Process good attitude towards learning and improving. 

• Good analytical skills and attention to detail. 

• Able to work well in a team. 

• Basic understanding of design software such as Adobe Photoshop/Illustrator, not a must but a plus point. 

• Comfortable working in a fast-paced and constantly changing environment.