E-COMMERCE RETAIL SALES MANAGER FMG

An E-Commerce Retail Sales Manager in the FMCG sector is responsible for driving online sales performance, managing digital retail channels (Shopee, Lazada, Amazon, RedMart, GrabMart, company e-store), optimizing product listings, executing promotional strategies, and ensuring strong brand visibility and profitability across all online platforms.

• Manage online sales performance for FMCG products across multiple e-commerce channels.


• Ensure accurate product listings, pricing, stock levels, and promotional setup.


• Develop online sales strategies to increase revenue, conversion rates, and market share.


• Work with digital retailers/platforms to secure visibility (deals, campaigns, ads).


• Lead negotiation with marketplace category managers.


• Analyze sales data, category trends, and competitor performance.


• Coordinate with supply chain, marketing, and finance teams for seamless online operations.


• Manage online promotions such as 11.11, Mega Sales, Payday Sales, CNY, Hari Raya, Deepavali, etc.


• Improve ratings, reviews, and customer experience on e-commerce platforms.


• Supervise e-commerce executives or coordinators.

• Strong understanding of e-commerce platforms and FMCG retail operations.


• Expertise in category management, online promotions, and sales forecasting.


• Knowledge of digital shelving, SEO, keywords, and platform algorithms.


• Proficiency in Excel, reporting dashboards, and data analytics.


• Strong communication and negotiation skills (esp. with marketplace partners).


• Ability to manage high-volume SKUs and fast-changing stock movement.

• Degree in Business, Marketing, E-commerce, Supply Chain, or related field.


• 1-2 years’ experience in FMCG and e-commerce management.


• Hands-on experience with platforms like Shopee Seller Centre, Lazada Business Advisor, Amazon Seller Central, etc.