E-commerce & Social Commerce Executive

About the role

MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels.

We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations.

What you'll be doing

1. Social Media & Content Creation

• Plan, create and publish creative content on TikTok and Instagram

• Build network with Affiliates for sponsored postings and product samples

• Build Brand kit for each channel, identify trending content formats and adapt them for brand use

• Shoot and edit short-form videos (Reels, TikTok)

• Maintain a consistent posting schedule

2. Live Commerce (TikTok / Instagram Live/Shopee)

• Plan and host live selling sessions

• Prepare engaging scripts, promotions, and product showcases

• Engage with viewers and drive conversions during live sessions

• Analyse live performance and improve results

3. Marketplace Management (Shopee & TikTok Shop)

• Upload and optimise product listings (titles, descriptions, images)

• Manage pricing, promotions, and campaigns

• Monitor stock levels and coordinate with fulfilment team

• Ensure smooth order processing and customer experience

4. Campaign & Performance Management

• Execute platform campaigns (e.g. 9.9, 11.11, flash sales)

• Track performance metrics (sales, conversion rates, engagement)

• Suggest improvements based on data insights

5. Coordination & Operations

• Work closely with internal logistics team (uParcel) for fulfilment

• Source and Liaise with affiliates, suppliers, brands, and partners

• Ensure timely execution of all campaigns and content plans

Requirements

• 2-3 years of experience in e-commerce, social media, or digital marketing

• Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop

• Comfortable appearing on camera and hosting live sessions

• Basic video editing skills (CapCut, Canva, or similar)

• Creative ideas with Strong execution skills and attention to detail

• Hands on and able to independently perform the work requirements without supervision

Good-to-Have

• Experience running TikTok Live or live selling

• Experience managing Shopee or TikTok Shop backend

• Understanding of social commerce trends in Singapore/Malaysia

• Basic knowledge of ads (TikTok Ads / Shopee Ads)

Personality Traits

• Proactive and hands-on (not afraid to execute)

• Creative but also data-driven

• Comfortable working in a fast-paced startup environment

• Strong communication and problem-solving skills

KPIs (What Success Looks Like)

• Consistent content output (e.g. 3–5 posts per week)

• Growth in followers and engagement

• Successful execution of live sessions

• Increase in sales and conversion rates

• Accuracy and efficiency in marketplace operations

Salary & Benefits

• Salary range: SGD 3,000 – SGD 4000 (depending on experience)

• Performance-based incentives (optional)

• Opportunity to grow into a managerial role

• Exposure to fast-growing e-commerce and logistics industry

How to Apply

Interested candidates should submit:

Resume

Portfolio (TikTok / IG content, if any)

(Optional but highly encouraged) A short video introducing yourself or sample content that was created on tiktok or instagram