Description
About the role
MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels.
We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations.
What you'll be doing
1. Social Media & Content Creation
Plan, create and publish creative content on TikTok and Instagram
Build network with Affiliates for sponsored postings and product samples
Build Brand kit for each channel, identify trending content formats and adapt them for brand use
Shoot and edit short-form videos (Reels, TikTok)
Maintain a consistent posting schedule
2. Live Commerce (TikTok / Instagram Live/Shopee)
Plan and host live selling sessions
Prepare engaging scripts, promotions, and product showcases
Engage with viewers and drive conversions during live sessions
Analyse live performance and improve results
3. Marketplace Management (Shopee & TikTok Shop)
Upload and optimise product listings (titles, descriptions, images)
Manage pricing, promotions, and campaigns
Monitor stock levels and coordinate with fulfilment team
Ensure smooth order processing and customer experience
4. Campaign & Performance Management
Execute platform campaigns (e.g. 9.9, 11.11, flash sales)
Track performance metrics (sales, conversion rates, engagement)
Suggest improvements based on data insights
5. Coordination & Operations
Work closely with internal logistics team (uParcel) for fulfilment
Source and Liaise with affiliates, suppliers, brands, and partners
Ensure timely execution of all campaigns and content plans
Requirements
2-3 years of experience in e-commerce, social media, or digital marketing
Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop
Comfortable appearing on camera and hosting live sessions
Basic video editing skills (CapCut, Canva, or similar)
Creative ideas with Strong execution skills and attention to detail
Hands on and able to independently perform the work requirements without supervision
Good-to-Have
Experience running TikTok Live or live selling
Experience managing Shopee or TikTok Shop backend
Understanding of social commerce trends in Singapore/Malaysia
Basic knowledge of ads (TikTok Ads / Shopee Ads)
Personality Traits
Proactive and hands-on (not afraid to execute)
Creative but also data-driven
Comfortable working in a fast-paced startup environment
Strong communication and problem-solving skills
KPIs (What Success Looks Like)
Consistent content output (e.g. 3–5 posts per week)
Growth in followers and engagement
Successful execution of live sessions
Increase in sales and conversion rates
Accuracy and efficiency in marketplace operations
Salary & Benefits
Salary range: SGD 3,000 – SGD 4000 (depending on experience)
Performance-based incentives (optional)
Opportunity to grow into a managerial role
Exposure to fast-growing e-commerce and logistics industry
How to Apply
Interested candidates should submit:
Resume
Portfolio (TikTok / IG content, if any)
(Optional but highly encouraged) A short video introducing yourself or sample content that was created on tiktok or instagram