E-commerce specialist

Responsibilities

• Manage and operate Midea’s e-commerce platforms including Shopee, Lazada, TikTok Shop, and Brand.com to maximize sales and customer engagement

• Plan, execute, and optimize online campaigns, promotions, and key sales events such as 9.9, 11.11, and 12.12 to drive measurable sales growth

• Monitor daily sales performance, website traffic, conversion rates, and campaign effectiveness to identify opportunities for improvement

• Coordinate cross-functionally with marketing, product, logistics, and customer service teams to ensure seamless e-commerce operations

• Maintain accurate and up-to-date product listings, pricing, promotions, and stock availability to support sales objectives

• Collaborate with platform account managers to leverage campaign mechanics, visibility tools, and performance enhancement strategies

• Analyze sales data and prepare regular performance reports with actionable insights to inform strategic decisions

• Ensure consistent brand representation across all e-commerce touchpoints to strengthen brand identity

• Track competitors’ pricing, promotions, and market trends to maintain competitive positioning

Required competencies and certifications

• Demonstrated hands-on experience in e-commerce operations with a minimum of 1–3 years, preferably in consumer electronics

• Proficiency in using Excel and platform dashboards for data analysis to monitor and improve e-commerce performance

• Strong communication and coordination skills to effectively collaborate with cross-functional teams

• Proficient in written and spoken English to support clear communication within the team and with partners

• Ability to manage multiple campaigns simultaneously in a fast-paced environment while meeting tight deadlines

Preferred competencies and qualifications

• Diploma or Bachelor’s Degree in E-commerce, Business, Marketing, or related field

• Familiarity with major e-commerce platforms in Singapore such as Shopee, Lazada, and TikTok Shop

• Knowledge of Mandarin to facilitate liaison with regional teams