Ecommerce Executive

We're looking for an e-commerce professional to support and execute our online sales performance across platforms for Superga, Havaianas, and Sebago — including managing live-selling operations. This role works closely with the General Manager to implement strategy and drive day-to-day execution across our e-commerce channels. This is a great opportunity for someone who wants to build real, hands-on experience owning an e-commerce channel — we're looking for drive and curiosity as much as a polished resume.

Key Responsibilities

1. Sales Target Support

• Support delivery of e-commerce sales targets (GMV, revenue) as set by leadership


• Execute monthly and platform-level sales plans


• Track sales performance and flag issues for corrective action

2. E-commerce Execution

• Execute e-commerce plans across key platforms (e.g. Shopee, Lazada, TikTok Shop)


• Optimize the full funnel performance (traffic, conversion, and average order value) to drive sustainable growth


• Plan and execute major campaign strategies (e.g. mega sales, seasonal promotions, platform campaigns)

3. Platform & Channel Management

• Manage overall performance across e-commerce platforms, ensuring optimal allocation of resources (advertising, promotions, and traffic investment)


• Optimize product assortment, pricing, and promotional strategies to maximize revenue and margin


• Maintain strong working relationships with platform partners and key account managers

4. Market & Competitive Analysis

• Monitor market trends, consumer behavior, and competitor activities


• Identify growth opportunities including new platforms, categories, or markets


• Adjust strategies proactively based on market dynamics

5. Data-Driven Performance Management

• Track and analyze key performance metrics (GMV, margin, ROAS, conversion rate, etc.)


• Conduct sales forecasting, performance tracking, and risk analysis


• Provide regular business performance reports and actionable insights

6. Cross-Functional Collaboration

• Work with marketing, supply chain, and logistics teams to support smooth execution of sales plans


• Align inventory, promotional activities, and sales strategies to maximize efficiency

7. Live-Hosting Management

• Hire, onboard, train, and manage live hosts for e-commerce live selling sessions


• Plan and coordinate the full live selling calendar


• Prepare live session briefs, product talking points, selling scripts, key product highlights and promotion mechanics


• Monitor and review live sessions in real time to ensure hosts communicate accurate product information, maintain strong audience engagement, follow brand guidelines, and drive conversion effectively.


• Analyze post-live performance reports to identify best-performing products, hosts, time slots, selling angles, promotional mechanics, and content formats.

Requirements

• Proven experience & strong interest in e-commerce sales, platform management, or digital commerce roles


• Strong track record of delivering sales targets and driving revenue growth


• Familiarity with major e-commerce platforms (Shopee / Lazada / TikTok Shop or similar)


• A genuine eagerness to learn and grow in this space — proactive, curious, and willing to take initiative rather than wait to be told


• Comfortable managing people (live hosts) and coordinating across teams


• Reliable, organized, and able to follow through independently

What we offer:

• Hands-on role with direct exposure to senior leadership


• Opportunity to grow with a multi-brand e-commerce channels


• Real ownership of the e-commerce channel — from platform execution to campaign planning, with room to shape how it grows


• A supportive environment to build your e-commerce skill set, backed by hands-on training and mentorship as you take on more responsibility