Ecommerce & Modern Trade Manager

Location: Singapore (Officebased), West Region
Industry: FMCG / Consumer Products 
Employment Type: Fulltime 

 About the Role 

We are looking for a driven and commercially minded Ecommerce & Modern Trade Manager to lead and grow our online platforms and key modern trade accounts. This role is responsible for delivering sales targets, managing promotions and trade spend, and ensuring strong execution across both Ecommerce platforms (e.g. Shopee, Lazada, Amazon) and modern trade customers (e.g. NTUC, Sheng Siong, DFI). 

You will work closely with internal teams and external partners to maximise sales performance, visibility, and return on investment across channels. 

 Key Responsibilities 

Sales & Revenue Management 

• Own revenue targets for Ecommerce and Modern Trade channels 

• Develop and execute account and platform plans to deliver growth 

• Drive monthly and quarterly sales performance against budget 

Ecommerce Channel Management 

• Manage daytoday operations across online platforms 

• Optimise digital shelf including SKU availability, content, pricing, and search ranking 

• Plan and execute online campaigns, promotions, sponsored ads, and banners 

• Monitor platform analytics and performance metrics 

Modern Trade Account Management 

• Manage key retail accounts and customer relationships 

• Negotiate listings, promotions, shelf space, displays, and pricing 

• Develop joint business plans (JBPs) and lead regular business reviews 

Promotion & Trade Spend 

• Plan and manage promotional calendars across channels 

• Ensure trade spend is within budget and delivers strong ROI 

• Coordinate claims submission and reconciliation with Finance 

Data & Reporting 

• Track sales performance, campaign results, and key KPIs 

• Generate insights to improve distribution, visibility, pricing, and promotions 

• Monitor competitor activities and market trends 

People & CrossFunctional Collaboration 

• Lead and coach a small team (2–4 executives) 

• Work closely with field sales, logistics, finance, marketing, and principals 

• Ensure strong execution and alignment across teams 

Requirements 

Experience & Qualifications 

• Degree in Business, Marketing, or a related discipline 

• Minimum 5 years of FMCG experience in Modern Trade and/or Ecommerce 

• At least 1–2 years in a supervisory or managerial role 

• Handson experience managing Ecommerce platforms (Shopee, Lazada, Amazon preferred) 

• Strong key account management experience with major retailers 

Skills & Competencies 

• Strong commercial and analytical skills 

• Experience managing trade spend and promotion ROI 

• Proficient in Excel; Power BI or similar tools are an advantage 

• Excellent communication and stakeholder management skills 

• Able to work in a fastpaced, targetdriven environment 

Personal Attributes 

• Datadriven and detailoriented 

• Strong organisational and planning skills 

• Collaborative and proactive problem solver 

• Comfortable managing multiple accounts and platforms 

Benefits:

Salary Package: Basic + HP + Incentive with additional AWS and 1 month Performance Bonus on KPI

Company Transport pickup from Jurong East and Boon Lay MRT station to office and return to same MRT station