Ecommerce Specialist

We are looking for a highly dependable person who is able to take charge of all e-Commerce activities as well as growing online sales on the various online platforms in Singapore. The successful candidate will be responsible for driving the performance of the online stores. Managing campaign data analysis and provide insights on onsite and marketing optimization strategies in order to meet the target. The successful candidate’s success will be measured against performance of ecommerce (conversion, orders, traffic) and onsite engagement.

Key Responsibilities

·       Responsible to plan and execute digital marketing programs to drive sales to ecommerce sites

·       Identify and develop online marketing opportunities

·       Track and analyze data from websites, search engines and digital marketing campaigns and report sales performance

·       Responsible to manage content and artwork for online platforms

·       Develop SEO and SEM strategies to increase online presence and brand awareness

·       Work with internal, external entities on effective campaigns and implementation of digital marketing initiatives and content marketing strategy

·       Plan, setup and execute regular promotions to achieve sales target as well as implement improvement plans to increase online sales

·       Liaising with various platforms/operational teams and retail team on inventory management and marketing support

·       Manage customer feedback, enquiries and concerns professionally

·       Support the development of new products and process improvements, promotional activities and the production of marketing materials

·       Monitoring competitor prices and maintain price competitiveness.

·       Maintain listing inventory and fulfilment standards

·       Liaison for KAM on all platforms

·       Provide platform analysis to Management

Skills

·       Growth Mindset

·       Analytical skills – Analyzes web data and online traffic to increase sales and ROI.

·       Communication – Understands what marketing strategies will communicate best with an audience.

·       Critical thinking – Use data and research to identify the most effective online strategies.