Events & Catering, Sales Assistant Manager / Executive

Responsibilities:

• Participate and be knowledgeable of catering budget, forecast, catering package and event financials (P&L)


• Sales driven to develop strategy, action plan, promotion and campaign related to e-commerce catering platform or assigned industry and client accounts


• Versatile / willing to be involved in Venue, MICE, Corporate (B2B / B2C), Social (birthday, wedding, and celebration), Festival (Pop-Ups), Marquee and Calendar events (F1, Airshow), Government (VITAL, GeBIZ) and related (Individual will be assigned / specialized in ONE or a combination)


• Scalable in approach to manage niche and mass volume events and flexible to adapt with low - mid - premium pricing and its catering offering, respectively


• Engage both reactive and proactive sales processes in lead generation, pipeline follow- up and sales conversion


• Focus on revenue growth with existing and new accounts


• Exceed in client relationship, engagement and hospitality


• Possess product knowledge and experience in event and catering


• Creative in concept and collaborative in engagement with catering and event partners to offer a diverse and holistic client experience


• Knowledgeable and keeps abreast of competitor Product, Price, Promotion, Place, People, Processes, physical evidence (website and social media monitoring)


• Develop a thorough understanding of clients’ needs and to be fully responsible and accountable to ensure smooth delivery of client and operational service / service recovery, respectively


• Work closely with service operations and culinary team to ensure completeness of all related admin and documentation (Event Orders, PO/DO, SOP, etc.)


• To be involved and supportive of service operations for VIP and unique events


• Oversee daily catering sales administration and associate/s, sales, business and operations meeting


• Any other ad-hoc duties as assigned by the Company

Requirements:

• Minimum 2 years of working experience in the related field is required for this position


• Candidate should ideally possess a Diploma or Bachelor's Degree in Food & Beverage Services, Hotel, Tourism, Hospitality and / or Event Management


• Valid Basic Food Hygiene and Safety (FHS) certification will be an advantage


• Knowledge, experience and ability to drive catering sales strategy, revenue forecasting, action plan, event P&L and to execute and manage indoor / outdoor catering events is necessary


• Sensitive to competitors market positioning


• Positive sales attitude, aptitude, strong interpersonal and communications skills


• Excellent organization, administrative skills and with attention to detail


• Catering e-commerce platform and a flair for social media (IG, FB, TIKTOK) will be an advantage


• Good and reliable vendor / partner contacts for F&B catering will be a benefit


• Proficient in MS software (WORD, EXCEL, PPT) and comfortable working with e-commerce and Sales - CRM platforms, where applicable


• Willing to upskill and adapt to change by participating in in-house / external training, where available (eg. Sales & Marketing, Halal Certification Conditions)

Whatsapp 91834574 for more information