Executive, Digital Marketing (Web Growth)

We are looking for a driven Digital Marketing Executive to own the planning, creation, and optimisation of web pages that support business growth and digital initiatives. This role combines strategic thinking with strong execution, using data and insights to identify opportunities, launch new pages, and continuously improve website performance and user experience.

Key Responsibilities:

·         Own the end-to-end planning and execution of web initiatives, including identifying opportunities for new page creation.

·         Lead the development, publishing, and optimisation of web pages to support marketing campaigns, products, and business objectives.

·         Continuously review and enhance existing web pages to improve performance, engagement, and conversion effectiveness.

·         Analyse web performance using analytics tools (e.g. GA4) and translate insights into actionable recommendations.

·         Provide strategic input on website structure, content prioritisation, and user journeys.

·         Collaborate with internal stakeholders to ensure web content is aligned with business goals and brand standards.

·         Maintain high standards of content accuracy, consistency, and governance across the website.

·         Track performance trends, report on outcomes, and recommend improvements to drive continuous optimisation.

Requirements:

·         Degree in Marketing, Digital Marketing, Communications, or a related field.

·         Minimum 3 years of experience in website management, digital marketing, or web optimisation roles.

·         Strong hands-on experience with web analytics and performance measurement.

·         Proven ability to manage web projects independently from planning through execution.

·         Strong written and content structuring skills with a user-centric mindset.

·         Detail-oriented, analytical, and comfortable working in a fast-paced environment.