Executive, E-commerce Enablement (YSG)
YCH Group
Description
As an E-commerce Enablement Executive, you will be the driving force behind the success of major international brands across various digital marketplaces. You will act as a strategic partner to brand owners, managing everything from high-level digital marketing roadmaps to the granular details of warehouse fulfillment. Your goal is to blend operational excellence with data-driven marketing to maximize revenue, ensure brand integrity, and exceed marketplace KPIs.
Key Responsibilities
Operational Excellence & Marketplace Management
End-to-End Operations: Direct the daily operations of assigned brands across multiple marketplaces (e.g., Amazon, Shopee, Lazada, Zalora, Tik Tok) to ensure seamless store performance.
Onboarding & Optimization: Lead the onboarding process for new brands, overseeing product listings, SEO optimization, and marketplace campaign registrations.
Compliance & Guidelines: Ensure all visual assets, product copy, and communications strictly adhere to global brand guidelines and local consumer regulations.
Strategic Growth & Digital Marketing
Marketing Roadmaps: Design, plan, and execute comprehensive digital marketing roadmaps for major campaign launches (e.g., 11.11, Black Friday, Seasonal Sales).
Revenue Optimization: Coordinate with internal and external stakeholders to implement strategies that drive sustainable revenue growth and profitability.
Stakeholder Alignment: Align business objectives with brand owners, developing resource allocation plans and implementing bespoke strategies based on specific brand requirements.
Supply Chain & Performance Tracking
Fulfillment Coordination: Liaise closely with the warehouse team to ensure inventory is accurately received and orders are processed within strict SLA targets.
KPI Accountability: Maintain full accountability for marketplace KPIs (e.g., chat response rates, fulfillment rates, return rates), ensuring brands consistently exceed platform benchmarks.
Internal Synergy: Partner with internal cross-functional teams to uphold high service standards and maximize customer satisfaction.
Market Intelligence & Analytics
Data Translation: Translate raw operational and sales data into actionable strategic insights regarding customer behavior and competitive positioning.
Trend Analysis: Monitor and analyze competitor sales and market trends to provide brand owners with data-driven insights for strategic decision-making.
Additional Duties
Perform additional duties as assigned by senior management to support evolving business needs and organizational growth.
Required Skills & Qualifications
Experience: 2–4 years of experience in E-commerce operations or account management, preferably managing international brands.
Platform Expertise: Proficiency in marketplace seller centers (e.g., Shopee Seller Centre, Lazada Seller Center, Amazon Seller Central).
Analytical Mindset: Strong ability to interpret data and use tools like Excel or BI software to drive strategy.
Marketing Savvy: Proven track record in planning digital campaigns and understanding SEO/SEM principles.
Communication: Exceptional stakeholder management skills with the ability to influence brand owners and internal teams.
Agility: Ability to thrive in a fast-paced environment and adapt to the ever-changing e-commerce landscape.
Why Join Us?
You will have the opportunity to manage a portfolio of world-class brands, giving you a front-row seat to the evolution of digital retail. We offer a collaborative environment where data-driven ideas are encouraged and professional growth is prioritized.