Description
Responsibilities:
Own end-to-end execution of integrated marketing campaigns across ATL, BTL, digital, social, shopper, and trade channels — turning brand strategy into compelling on-the-ground activations that move consumers through the funnel
Execute always-on brand activations and seasonal campaigns across the portfolio, ensuring consistent storytelling, visual identity, and pack presence at every consumer touchpoint
Project-manage new product launches, packaging refreshes, and trade marketing assets — partnering closely with R&D, Innovation, Trade, and Supply Chain to land flawless executions on time and on budget
Lead day-to-day execution of digital, social, influencer, and content programs — testing new formats, creator partnerships, and platforms to grow brand love and engagement
Manage agency workflows end-to-end: writing sharp briefs, reviewing creative against strategy, giving clear feedback, and orchestrating creative, media, public relations, and digital partners to deliver on time, on budget, and on brand
Track and report campaign performance against KPIs (reach, engagement, conversion, brand health, sales lift, ROI). Synthesize learnings from sales data, consumer insights, and digital analytics into actionable recommendations that sharpen the next cycle
Own marketing budgets at the project level — raising POs, tracking spend, reconciling invoices, and ensuring financial discipline and accuracy across activations
Conduct competitor monitoring, category trend tracking, and consumer research to feed forward into brand planning, helping the Brand Manager translate insights into strategy
Coordinate cross-functional execution with Trade Marketing, Sales, R&D, Supply Chain, and Finance to ensure brand initiatives translate into measurable in-market impact
Professional experience
Strong interest in brand management and innovation within FMCG
Creative mindset with analytical and problem-solving skills
Excellent communication and project management abilities
1-3 years of experience in brand marketing, FMCG marketing, or related field; agency-side experience valued
Bachelor’s degree in Marketing, Business, Communications, or related field
Microsoft Word, Excel, PowerPoint; basic AI tools (e.g. ChatGPT, Claude); basic design tools (e.g. Canva, Figma)