Executive/Senior Executive, Campaign Marketing
C. K. Tang Limited
Description
Responsibilities:
Campaign Marketing
Ideate, plan and and execute marketing campaigns and activations across offline, digital, and social channels to drive online and in-store traffic.
Develop campaign and advertising comms in coherence with TANGS’ brand positioning, ensuring quality output across all touch points.
Facilitate the campaign / project timeline, directional and stakeholder inputs, content briefs, and onsite execution to execute on time.
Work on post-mortems to review marketing spend, sales impact, ROI, and key learnings.
Leasing Marketing
Plan and execute leasing marketing plans to position the mall as a destination for wellness and F&B.
Monitor leasing comms and campaign insights, working with internal stakeholders and tenants on leasing marketing plans.
Handle the media rates, deck and booking of in-store media spaces.
Support the leasing marketing and A&P budget; assist with expense forecasting.
Review and approve brands’ and tenants’ in-store visuals, providing guidance and quality checks to ensure brand compliance and effective, on-time roll-out.
Team & Stakeholder Collaboration
Organise and align the Integrated Marketing functions (Social Media, CRM) in the execution of assigned campaigns to drive common objectives and goals.
Assist with monitoring daily progress and ensuring successful delivery of projects and initiatives.
Maintain a smooth workflow with internal business stakeholders such as to execute marketing activities and communications that achieve business and brand objectives.
Any other ad hoc tasks as and when assigned by immediate superior.
Requirements:
At least 4+ years experience in consumer marketing
Experience and interest in retail, malls, F&B, wellness, fashion, beauty, home would be advantageous.
Strong project leadership and project management skills and ability to juggle between projects and priorities
Proficient with Microsoft Excel, social media management, creating presentations
High level of initiative and capacity to work under pressure.
Strong work ethic and integrity, maintaining timeliness, discipline, and professionalism.
Position offered will be commensurate with qualifications and experience.