Executive / Senior Executive, Luxury Retail Marketing

JOB RESPONSIBILITIES

• Festive, Luxury Fashion and Childrenswear Campaigns - Under the guidance of the Senior Manager, the candidate will work closely with fellow team member(s) to plan and ensure on-time and on-budget execution of marketing campaigns (e.g., Chinese New Year, Fall Winter, Little Luxury Stars, etc.) including key visual development, décor, content creation, paid media, events and promotions that will give retailers the opportunity to maximise sales and exposure.
• Social Media - Work closely with the Senior Executive on the day-to-day running of the @TheShoppesMBS Instagram account including content calendar management, content publishing, liaison with retailers for content, KOL engagement, planning and execution of photo and video shoots for content creation and organising giveaways.
• Paid Media - Work with media agency to manage media budget, ensure effective media ROI, review and optimise campaign performance.
• Digital Content - Compile and analyse monthly website performance reports to identify opportunities to enhance page layouts, user journeys and click-through rates, and oversee the end-to-end deployment of monthly EDMs.
• Mall Advertising - Manage and allocate advertising spaces within the Mall (e.g., poster stands) as part of ongoing retailer support for in-mall exposure.
• Directory Maintenance - Update and maintain accurate retailer information across all store directories, Destination Map and other collaterals where relevant.
• Account Management - Act as the daily point of contact for 30 - 40 assigned retailers to assist in their day-to-day marketing activities and events in the mall.
• Cross Collaboration - Collaborate and work closely with internal departments such as Brand & Advertising, eCommerce, Loyalty Marketing, Social Media, Communications, etc. to develop online and offline integrated marketing campaigns to reach affluent shoppers.
• Special Projects - Assist in other ad-hoc marketing-related tasks as assigned.
• Compliance - Ensure adherence to Compliance policies, Standard Operating Procedures (SOPs), Contracting and Procurement processes and policies, etc.

JOB REQUIREMENTS

Education & Certification

• Bachelor's degree in marketing or related field preferred.

Experience

• At least 2 - 3 years of relevant marketing experience is required.
• Title seniority (Executive / Senior Executive) will be commensurate with the candidate's years of relevant working experience and demonstrated competencies.
• Prior experience in a global social media / marketing agency, hospitality / retail industry, or a large, publicly held and highly matrixed MNC environment is a plus.

Other Prerequisites

• Passion and interest in luxury fashion and retail marketing is a must.
• Prior experience in integrated marketing campaign (online and offline) planning and execution, social media marketing and content creation as well as high-touch experiential event planning and execution.
• Organised and able to multi-task with high-calibre project management, writing, communication and presentation skills for the preparation and presentation of marketing campaign plans.
• Quantitative and analytical skills - comfortable with the necessary budgetary and analytical functions required to quantify and review the performance of marketing campaigns and promotions.
• Demonstrate the ability to think critically, logically and responsively in a dynamic retail environment to seek solutions and actionable next steps.
• A self-starter with a strong ability to work proactively, take ownership and follow through with projects.
• Pay close attention to details with a keen eye for accuracy.
• Demonstrate an aptitude for luxury aesthetics and flair for copywriting with a luxury tone of voice.
• Work professionally and collaboratively as part of a dedicated and hardworking team, with excellent interpersonal skills.
• Proficient in the use of Microsoft Office applications, especially Excel and PowerPoint.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.