FMCG Key Account Manager, S$5K, 12-month convertible to perm

Job Scope:

Account Management & Business Development

• Manage and strengthen relationships with major supermarket chains including NTUC FairPrice, Cold Storage, and Sheng Siong, as well as key retail and e-commerce accounts.

• Build trusted partnerships with buyers, category managers, and operations teams at both headquarters and store level to drive listings, promotions, and joint business growth.

• Develop and execute annual account plans aligned with company objectives, focusing on sales growth, profitability, and distribution expansion.

• Negotiate trading terms, pricing, and joint business plans (JBPs) to achieve sustainable partnerships and market competitiveness.

• Identify and develop new business opportunities to strengthen channel presence and category leadership.

Sales Planning & Execution

• Deliver sales targets and KPIs through accurate planning, forecasting, and performance monitoring.

• Collaborate with supply chain and demand planning teams to ensure optimal inventory levels and timely product delivery.

• Work with marketing and trade marketing teams to plan and execute in-store activations, category displays, and promotional campaigns across assigned accounts.

• Track and analyze sales performance by channel, account, and SKU to identify trends and opportunities for growth. 

Channel & Customer Strategy

• Develop and implement channel-specific strategies to enhance brand presence, category share, and profitability within modern trade and e-commerce channels.

• Collaborate with retail partners to execute joint business plans and category development initiatives.

• Partner with e-commerce teams to optimize digital visibility, assortment management, and online promotions that align with offline sales strategies.

• Ensure brand consistency, execution excellence, and compliance with retail standards across all trade channels.

Performance Tracking & Insights

• Conduct regular business reviews with key accounts to evaluate performance, promotions, and category opportunities.

• Measure the ROI of trade spend and promotional activities to drive data-backed decision-making.

• Monitor competitor activity, pricing strategies, and market trends to identify opportunities and risks.

• Provide actionable insights and recommendations to senior management to refine sales and trade strategies.

Job Requirement:

• Bachelor’s Degree or Diploma in Business, Sales, Marketing, or a related field.

• Minimum 2 years of experience in Key Account Management or Sales within the FMCG or Food & Beverage industry.

• Mandatory: Proven, hands-on experience managing major supermarket accounts such as NTUC FairPrice, Cold Storage, and Sheng Siong, with established relationships at both headquarters and operations levels.

• Negotiation, presentation, and communication skills with the ability to influence key stakeholders.

• Solid analytical ability with experience interpreting sales data, market insights, and promotional performance.

• Proficiency in sales forecasting, trade spend management, and joint business planning.

• Proficient in Microsoft Office (Excel, PowerPoint); familiarity with CRM or ERP systems is a plus 

Additional Information:

• Salary – S$5K per month

• Contract duration: 12-month contract convertible

• Commencement Date: Immediate