Description
Company Overview
Mengsi Trading Pte Ltd is expanding into digital marketing, programmatic advertising technology, and integrated media services across Asia-Pacific. The company is scaling its media and marketing business unit with a focus on innovation and commercial growth.
Job Summary
The General Manager – Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.
Responsibilities
- Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets
- Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue
- Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue
- Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses
- Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI
- Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company
- Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations
- Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company’s reputation for marketing excellence and innovation
- Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities
Required competencies and certifications
- Bachelor’s degree in Engineering, Business, Marketing, or related field
- Minimum 20 years of progressive experience in digital marketing, media, or advertising, demonstrating career progression from frontline sales to senior regional general management
- Proven track record of building commercial sales systems achieving annual revenue exceeding RMB 1 billion (or equivalent)
- Direct experience building and scaling programmatic advertising technology platforms and/or alliance advertising networks
- Experience establishing influencer marketing or MCN commercialization systems, preferably in gaming or internet services sectors
- Strong understanding of AI-enabled marketing technologies and integrated marketing data-analytics models
- Demonstrated ability to lead and develop large teams (80–100+ employees) across sales, technology, and operations
Preferred competencies and qualifications
- Executive MBA or equivalent advanced business qualification
- Industry recognition such as Effie Awards, IAI International Advertising Awards, or equivalent
Other Information
Benefits
- Senior leadership role with significant autonomy and Board-level visibility
- Competitive compensation package with performance-based incentives
- Opportunity to shape strategic direction of Mengsi Trading’s marketing and media investments across Asia-Pacific