GLOBAL BRAND MANAGER

LUZERNE

About us

Luzerne Pte Ltd is a leading manufacturer and distributor of high-quality industrial products. With over 20 years of experience in the industry, we pride ourselves on our commitment to excellence, innovation, and exceptional customer service. We are an equal opportunity employer and encourage applications from candidates of all backgrounds. Apply now for this exciting opportunity to join the Luzerne Pte Ltd team.

We are looking for a hands-on Manager - Global Brand Team to lead and safeguard the Luzerne brand globally. This role requires a strong strategic mindset, leadership capability, and the willingness to execute.

Skills

• Proven brand management experience (global exposure preferred)

• Strategic yet highly hands-on execution mindset

• Strong organisational and multitasking abilities

• Effectively bilingual in English and Mandarin

• Leadership and team management skills

• Strong organisational and multitasking abilities

• Excellent stakeholder and cross-functional collaboration skillsStrong creative skills with proficiency in Adobe Illustrator, Photoshop and InDesign

• Knowledge of website management and digital marketing including China Market (SEO, SEM, GOOGLE Analytics, Google Ads)

• Creative/advertising agency and product display experience are a plus

Responsibilities

• Lead the Global Team and act as Brand Custodian for the Luzerne brand

• Drive global retail and brand strategy for the hospitality industry

• Work closely with Product Development, Sales, and Operations across all Business Units

• Oversees catalogues, marketing communications, events, trade shows and digital platforms

• Manage multiple projects and timelines, including working beyond office hours when required

QUALIFICATIONS

· Tertiary degree in Marketing

· Minimum 2 years of experience in branding, communications and social marketing &/or digital marketing