Global Content & Performance Marketing Manager

Are you looking for a challenging and exciting career in the textile industry? Groz-Beckert is the place for you! As a leading provider of industrial machine needles, precision parts, fine tools, and systems and services for the production and joining of textile surfaces, we combine passion, creativity, and expertise to drive innovation and excellence in our industry.

With around 9,500 colleagues worldwide, you will join a strong community of professionals who share your enthusiasm and drive for success. We offer a collaborative and supportive work environment where you can learn from industry experts and work on exciting projects that impact the future of textiles.

Don't miss your chance to become a part of our team, join us and let yourself be infected by the fascination of Groz-Beckert!

Job objective

Are you ready to shape the future of marketing in a global organization? We are looking for a Global Content & Performance Marketing Manager who combines creative content expertise with data-driven performance marketing skills. This hybrid role bridges strategic content creation, international campaign management, and cutting-edge Account-Based Marketing (ABM) initiatives—especially in key textile markets like China, India, Bangladesh, Vietnam, etc.

Key responsibilities

Content Strategy & Management

• Develop and execute a global content strategy to support brand positioning and demand generation.

• Create and manage high-quality content such as articles, case studies, and campaign narratives.

• Adapt and localise content for APAC markets to ensure relevance and consistency with global brand standards.

• Establish editorial guidelines and workflows for effective content governance.

• Monitor and optimise content performance using data and analytics.

Performance Marketing & Account-Based Marketing (ABM)

• Design, launch, and scale ABM initiatives, with an initial focus on priority APAC markets.

• Plan and execute multi-channel digital campaigns across platforms such as LinkedIn, YouTube, WeChat, and other relevant B2B channels.

• Collaborate with global and regional stakeholders to ensure alignment on campaign priorities and messaging.

• Build marketing automation, reporting, and attribution frameworks to track pipeline contribution and ROI.

• Ensure compliance with data protection laws, including GDPR and applicable local regulations.

Campaigns, Sales Enablement & Events

• Manage end-to-end marketing campaigns to increase visibility, lead generation, and revenue impact.

• Partner closely with central and regional marketing teams on trade shows, events, and integrated campaigns.

• Develop sales enablement materials and support training initiatives for commercial teams.

Tools, Training & Collaboration

• Manage and optimise marketing and sales tools such as CRM, CMS, and email platforms.

• Act as a key marketing system contact, ensuring data integrity and content quality across platforms.

• Support internal training programs to enhance marketing and customer engagement capabilities.

• Collaborate closely with sales, product, analytics, IT, and regional teams across APAC and HQ.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Minimum 5 years of B2B marketing experience, including performance marketing and/or account-based marketing.

• Demonstrated experience working with APAC markets or regional B2B campaigns.

• Strong content development, campaign management, and stakeholder collaboration skills.

• Proficiency with CRM systems, marketing automation tools, and analytics platforms.

• Data-driven mindset with the ability to translate insights into actionable marketing strategies.

• Strong communication skills and the ability to work effectively in cross-cultural, global teams.

• Fluency in English is required; proficiency in additional languages relevant to APAC markets is an advantage.