Global Head of Marketing (FMCG/Brand/Marketing Strategy/Campaign) IF1
Trust Recruit
Description
Job Description:
Brand Strategy & Positioning
Develop and execute long-term brand strategies aligned with business objectives
Define brand positioning, tone of voice, and messaging frameworks
Ensure brand consistency across all touchpoints
Campaign Planning & Execution
Lead the planning and execution of integrated marketing campaigns (digital, offline, social, retail)
Collaborate with internal teams and external agencies to deliver impactful campaigns
Monitor campaign performance and optimize for effectiveness
Market & Consumer Insights
Conduct market research and analyze consumer behavior and trends
Translate insights into actionable brand initiatives
Track competitor activity and identify opportunities
Content & Creative Development
Oversee content strategy including social media, advertising, and brand storytelling
Work closely with creative teams to produce high-quality marketing assets
Ensure all communications align with brand identity
Performance & Analytics
Track and report on brand KPIs such as awareness, engagement, and equity
Use data to inform decisions and improve campaign performance
Manage marketing budgets and ROI
Stakeholder Management
Collaborate with cross-functional teams including sales, product, and retail
Manage relationships with agencies, partners, and vendors
Requirement:
Bachelor Degree in any relevant discipline
5 to 15 years of relevant Global marketing experiences, including brand management.
Relevant industry in Food/Beverage FMCG products will be a strong advantage
Able to commit to overseas travelling due to Global position.
HOW TO APPLY:
Interested applicants, kindly send your resume in MS WORD format to ref83@trustrecruit.com.sg or please click on “Apply Now”.
We regret only shortlisted candidates will be notified.
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